Jenz: Croatian Social Network App Proves Itself During Pandemic

Lauren Simmonds

As Poslovni Dnevnik/Lucija Spiljak writes on the 27th of September, 2020, this year during the lockdown, after 10,000 hours, 24 months of hard work and 300,000 euros of investment, the Zagreb software company Q Agency presented the Jenz mobile app, a Croatian social network where company employees can post official and entertainment content and connect better.

”As the number of employees in the agency grew and expanded rapidly, we wanted to improve communication and strengthen the culture within and among the teams. Jenz is an application that combines several communication and feedback tools. At first it looks like Instagram, full of photos and videos. In addition to the live feed, which is its most dynamic part, Jenz has eight features and contains a calendar of all activities in the company, anonymous surveys, Kudos sharing, the anonymous collection of feedback via Shoutbox and employee profiles with their contact information, their picture and a brief description of the person and their function in the company,” explained Ana Cupic, Head of Communications at Q, who currently works with 160 people, from full-time employees to external associates.

More than a year ago, they made specifications and a workshop, formed a team of about 30 people from different fields and started making Jenz, which is known as a favourite for the Best Mobile App (BMA) award of the International Association of Experts and Developers which has been being awarded since back in 2012. The competition runs until the 31st of December. Many companies have recognised the value of the app in the pandemic because it facilitates and enhances two-way communication between employees and the company, creating a sense of connectedness and inclusion so interest in it grows from week to week.

“It used to be important, but it wasn’t urgent. Now it’s important and urgent, so Jenz suddenly got so much more attention as a solution,” added Cupic, whose agency, as she says, approaches each client holistically, so the app adapts to the client, and not vice versa.

The need for such apps, added Cupic, is confirmed by Slack’s research, according to which more than 91 percent of employees want to connect with their colleagues at work better. Before Jenz came into the hands of all employees, the agency selected about 20 ambassadors who instructed them in the principle of the app. Their first user in Croatia was the consulting and auditing company Deloitte Croatia, which employs about 160 people. According to Cupic, the reactions from Deloitte were above all expectations. The Jenz app is now ready for commercial use.

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