As Novac/Adriano Milovan writes on the 22nd of November, 2019, the Croatian Discography Association (HDU) and Poslovna spajalica have designed a new application “It’s Time for Digital” (Vrijeme je za digital) which will provide insights into key information in the music industry at any time, and should, as they are convinced within the discography association, represent the new Croatian export trump card.
The new application, as they explained from HDU, will be a channel to follow for authors, performers, musicians and record labels, since it will give a transparent account of everything that is happening on the Croatian music scene in one place.
It is a single database, with up-to-date information on the use of music across all platforms and a complete streaming fee report, and will include information on album sales in music stores, collective rights revenue and radio and television broadcast information. In other words, they will bring, as HDU points out, complete and exact information on both the physical and digital sales of music content.
The Time for Digital application, in collaboration with the Croatian Employers’ Association (HUP), was launched in the Croatian capital of Zagreb and will start working next year, aiming to make it easier for everyone in the music business in Croatia and beyond.
Specifically, the goal is, according to HDU, to launch a new application on foreign markets, firstly on the markets of Croatia’s immediate region – from Slovenia to Northern Macedonia, and then beyond. The access to Time for Digital will require, as was explained by HDU, access data, and it hasn’t been excluded that over time, the new application will also release information about performers from other countries.
”Abroad, and especially within the region, interest in the application is already being shown,” HDU stated when discussing the potential success and impact of Time for Digital as an app.
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