August 24, 2019 – The most prestigious and largest international design award – Red Dot Award: Brands & Communication Design – went to the Rašić + Vrabec studio, the designers behind the visual identity of the 66th Pula Film Festival.
This year, more than 8600 projects applied for this prized award, and the international jury of 24 reputable experts selected the logo of the 66th Pula Film Festival as one of the best in the Brand Design & Identity category for logo design, reports HRTurizam.
“We are honored that the jury chose this award-winning logo for the 66th Pula festival, which is one of the oldest continuous film festivals in Europe and the world. At that time, we already felt that this logo was awaiting a very successful future,” pointed out the authors, Vedrana Vrabec and Marko Rašić.
Rašić+Vrabec
“Using the figures in the logo emphasizes the tradition and longevity of the festival itself. The figure itself is compelling and symbolic and allows for numerous uses and associations.
The viewers interpreted the logo in different ways; from eyebrows to eyeglasses, peepholes, the Arena floor plan, movie rolls, and even exclamation points, etc. From the very beginning, it proved to be inspiring and applicable, and the audience’s reactions were excellent,” the authors added.
Rašić+Vrabec
The Red Dot Awards will be presented to the winners at an awards ceremony on October 1 in Berlin, and the award-winning projects will be on display at Designers’ Night that same evening. The winning works will also be immortalized in the International Yearbook Brands & Communication Design 2019/2020, due out November 14.
Rasic + Vrabec are specialists in aesthetic design and for brands that want to become a culture. They design and create exhibitions, venues, and products, and studio founders Vedrana Vrabec and Marko Rašić have been professionally operating out of Zagreb for over 15 years.
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