Salona Archaeological Zone an Excellent Example of Modern Visual Communication

Daniela Rogulj

Bojan Sivački, Lana Vitas Gruić
Bojan Sivački, Lana Vitas Gruić

Bojan Sivački, Lana Vitas Gruić

December 8, 2020 – One outstanding project in the Croatian Design Exhibition conceptualizes the Signage of the Salona Archaeological Zone.

HRTurizam reports that this year, at the Croatian Design Exhibition, works were presented in the professional and student section in eight categories: Visual Communication Design, Digital Media Design and Interaction Design, Packaging Design, Industrial / Product Design, Spatial and Graphic Interventions and Systems, Fashion and Clothing Design, Complete project/product and Concept/initiative /critical design.

The online exhibition and a new database of contemporary Croatian design were designed by Marina Jukić, programmed by Emanuel Blagonić, with Tina Ivezić and Matija Ferlin as the authors of the visual identity. A total of 497 works were submitted to the exhibition, of which 294 were selected by the Selection Committee. Since the first edition of the Croatian Design Exhibition held in 1999, this is the most extensive selection made as part of this biennial exhibition project.

In the professional section, 247 works were presented, while there were 47 in the student category. Visual Communications Design is, as in previous editions, the most comprehensive segment of the exhibition and includes 161 works. 

Of all the excellent works, the Signage of the Salona Archaeological Zone gives a positive example of modern visual communication in historical and cultural sites and is related to the tourism sector. Bojan Sivački and Lana Vitas Gruić are responsible for the concept and design, and the work was awarded special recognition in the category of Spatial and Graphic Interventions and Systems.


Bojan Sivački, Lana Vitas Gruić

The archeological complex of Salona is mostly dominated by ruins and flatness, so the visitor needs a lot of imagination to envisage the buildings that were once there. Inside the complex, a new, innovative system of signposts and interpretation boards has been installed, made of tempered glass that does not prevent the view of the environment, the project description points out.


Bojan Sivački, Lana Vitas Gruić

A description is engraved in them from the back. The illustration drawn according to the authentic archeological-architectural reconstructions of the building, viewed from a specially marked point, upgrades the stone remains to the observer’s former real appearance.

An incredibly imaginative way to navigate through these ancient ruins, bravo to Bojan Sivački and Lana Vitas Gruić!

You can read more about this project and others HERE.

To read more about lifestyle in Croatia, follow TCN’s dedicated page.


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