May 27, 2020 – New York, Paris, Shanghai, Dubai, Kuala Lumpur, and thirteen other attractive locations around the world, are now connected with Split by one thing – the Museum of Illusions.
HRTurizam writes that the importance of quality, authentic and different content in our tourist destinations is paramount, and the city of Split is now richer for exactly that. Namely, the Museum of Illusions opened its doors in Split on Monday at Andrija Kačića Miošića 2, with more than 300 square meters and 70 exhibits and attractions.
Thus, the people of Split and all their guests will witness the realm of illusions, unusual rooms, vortex tunnels, interesting holograms, and other exhibits that are mostly produced in Croatia.
“The concept was designed in Zagreb in order to be the first Museum of Illusions of this kind to achieve great success. And then, through the franchise, it expanded to 18 world locations. Split is the third Croatian, it has just opened, and we already have a lot of guests. People have heard of it, and now they have the opportunity to see the attractions, of which about 20 are presented for the first time in the city under Marjan,” says Mario Braovac, co-owner of the Museum of Illusions in Split, for Slobodna Dalmacija.
“A sincere smile, helping visitors with all the important information, i.e., caring for the end user are just some of the reasons why most of our visitors come back several times. This is a fact that we consider being the greatest indicator of our success, perhaps more than the incredible number of franchises opened worldwide. In the last few years, Split has been the bearer of the flagship of Croatian tourism, a kind of capital of the Croatian coast. The cheerful spirit of its inhabitants makes it a perfect host. The Museum of Illusions will only further complement its already generous cultural and entertainment offer not only to the residents of Split and its surroundings but also to all its guests,” points out the Museum of Illusions.
The Museum of Illusions is also equipped with a smart playroom based on the Dilemma games didactic program, approved by the Ministry of Education and Science.
An excellent tourist story and quality entertainment and tourist content is proof of how the business model of private museums can work.
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