Controversial ‘View Hotel’ on Brač to Open with 460 Beds in 230 Rooms

Daniela Rogulj

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The construction of a concrete building worth almost 30 million euros, on the first row to the sea, whose dimensions permanently change the look of the small Dalmatian town, has already caused controversy and the resentment of owners of houses, apartments, and neighborhoods who lost, among other things, precisely what the hotel boasts in its name – the view, reports Slobodna Dalmacija.

However, it is now officially known that ‘View’ will be leased from June 1 until the end of this year by the company “Jadran” from Crikvenica, backed by pension funds with a majority ownership package. The hotel company has more than 2,500 tourist beds and over 1,700 places in camps in its portfolio. In addition to the Crikvenica-Vinodol Riviera, it has taken over the former state company “Club Adriatic” from Baska Voda.

At the end of last year, according to the official report, Jadran constantly employed almost 320 workers, and in 2021 it ended with a loss of HRK 5 million, which is significantly less than the first pandemic in 2020 when the business cycle ended with a deficit of 112 million.

As for the Postira concrete giant, the View hotel, which plans to employ 120 workers, has already caused public doubts and outrage among some architectural professionals. Behind the project, which is being completed on the west coast of the peninsula, whose eastern side is held by the “Pastura Hotel,” formerly the “Park,” along with its owner Toni Bračić are partners: Pavao Vujnovac, Zoran Gobac, Josip Jurčević, and Romeo Krešić.

Vujnovac is the most famous co-owner from Osijek who, through his companies “Energia Naturalis” and “Prvo plinarsko društvo” (PPD), earned the informal title of Croatian “gas king” and one of the wealthiest Croats in the homeland.

In addition to buying a majority stake in Kutina-based Petrokemija, he took control of Luka Ploče and the Pevex retail chain, acquired a quarter of Forten Group, the former Agrokor, and founded several companies to buy and sells fruits and vegetables that primarily do business with – “Konzum Plus.” Furthermore, through his PPD, he has financed the Handball Club “Zagreb” for years. 

For more, check out our lifestyle section.


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