Vrgorac Promotes Local OPGs by Opening Digital Market

Daniela Rogulj

March 21, 2020 – The OPGs in the agricultural area of Vrgorac will now be promoted on a digital platform for buyers all around Croatia. 

Dalmacija Danas writes that the town of Vrgorac is an agricultural region with over 450 active farms. This area produces tons of strawberries, peaches, apples, plums, table grapes, various fruits and vegetables, and the region is famous for its honey and wine production. Vrgorac now wants to make information available on local OPGs.

“We will maximize our digital green market by agricultural season. Our application can bring domestic products closer to everyone in Croatia.

The “Buy Local – OPG Fruits and Vegetables” app is the result of work on the Think Global, Buy Local project, which we designed within the City and our Entrepreneurial Center to encourage the sale of local producers’ agricultural products on the national market.

As part of the conference Smart Cities – Cities of the Future 2018, the City of Vrgorac was awarded the Smart City Award 2018 in the category – Smart Digitization for the android app Buy Local – OPG Fruits and Vegetables.

First, we created a website with a database of family farms, their products and the quantities available, and then an android application that easily connects producers and end-users in just three steps. This creates a direct connection between the buyer and the farmer.

The base will be filled by the agricultural season. I invite all farmers from the Vrgorac area to enroll and submit information on their quantities. This will enable every Croatian citizen who wants to buy local products so that they can reach you.

The contact person for information will be employee Goran Franić, mobile number: +385 99 3558 606,” said the Mayor of Vrgorac, Ante Pranić.

The Vrgorac digital market is available on the Buy Local website here.

To read more about Inland Dalmatia, follow TCN’s dedicated page.


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