AZ Funds and Three Zagreb Faculties Team Up in Name of Financial Literacy

Lauren Simmonds

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As Poslovni Dnevnik/Borivoje Dokler writes, financial literacy is directly related to a proper education, and the research conducted back in 2019 shows that education has a real purpose, given that the financial literacy level of Croatia’s residents was a mere 12.3 points out of a total of 21 points (59 percent).

In order to continue raising the financial literacy of young people at the end of last year, the AZ Fund completed the Financial Literacy for Students project, in which the AZ Fund worked with professors and students from three Zagreb faculties (VERN) and to finance capital markets.

Students created the content and visually designed and adapted it to their fellow students, but also to all those who are entering the world of work for the first time and need to make some adult financial decisions.

Back in November 2020, the Faculty of Economics held a competition to present the basics of financial literacy of young people, which was attended by 11 teams and 23 students who are already quite familiar with key financial knowledge needed by students and young people entering the labour market.

“Thinking about how to get young people interested in the concepts in the field of finance, and following global trends in this field, we designed this interactive project. The task was to create the content and visual identity through videos that represent financial products that their fellow students and other young people will face at the end of their formal education and upon gaining their first employment.

These videos were produced with experts from AZ Pension Funds, President of the Board of HANFA, Ante Zigman, and financial analyst Velimir Sonje, who answered questions related to the work of pension funds, the need for additional pension savings and comments related to the wider market,” they explained from AZ Funds.

The project lasted over one year, involved a large number of students from all three Zagreb faculties and resulted in the shooting of four thematic films in which the majority of the work was done by award-winning students from the Faculty of Economics.

In addition to four shorter formats entitled Accounts and Cards, Insurance, Pension Insurance and Investments, an integral version of Financial Literacy was installed, which covers these topics. 

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