Croatian Company Agrivi Places Focus on American Market

Lauren Simmonds

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As Poslovni Dnevnik/Lucija Spiljak writes, founder and CEO of the Croatian company Agrivi Matija Zulj said that he’s happy to announce the opening of Agrivi’s office in the United States, where the highly experienced industry leader Bob Westbrook will work on their team as the sales manager. The Croatian company Agrivi, an agrotech company, has otherwise had its eye on the market of the USA for a considerable amount of time.

So far, they have already collaborated with the American company Driscoll’s, the largest berry producer in the world, and this will be Agrivi’s fifth office after the ones they have in Zagreb, London, Bucharest and Warsaw.

Zulj pointed out that their US office wants to provide even greater value to its existing customers on the US market and thus remain a favorite digital partner in agriculture to large US and global agricultural and food companies in the transformation of agricultural production.

In addition to all of the above, they want to strengthen their market position as a global leader in software solutions for the digitalisation of agriculture. Namely, their software is among the top ten solutions in the agrotech industry in the world and among the top three in Europe.

It is estimated that the social impact of the Croatian company Agrivi directly and indirectly reaches more than 100 million people, and users from all over the world use Agrivi’s solutions to optimise their agricultural production or the production of subcontractors.

There is a growing interest from investors on top of all of that as well. Around one month ago, the Feelsgood fund announced that it was investing 5.6 million kuna in Agrivi. This closed the funding cycle that began back in 2020.

The Croatian company Agrivi already has two open positions across the pond in the United States – for Executive Director of International Sales and Customer Success Manager.

For more, check out our dedicated business section.


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