As Poslovni Dnevnik/Darko Bicak writes, after raising 30 million US dollars in investment capital, the American company Robin, which develops platforms for hybrid modes of operation, has acquired the Croatian company Flow and Form, which deals with software.
As announced by the American startup, the common goal of the acquisition of the Croatian company Flow and Form is to define what the future of work looks like and to build the world’s best platform for hybrid work – Robin.
Flow and Form, which has an office in Zagreb, started operating back in 2017, and over the years since, it has proven to be one of the leading agencies with recent results in providing high-quality digital solutions for optimising living and working spaces. As the chief executive officer (CEO) of Flow and Forme, Marko Pavlovic, stated, the company’s most important mission from the very beginning was to make every space a better place to live and work.
“In a partner, we were looking for someone for whom people are more important than the offices themselves, someone who wants to make the work experience easier for their users and employees. And we found that in Robin. Teamwork is needed to create a world where workplaces function better,” said Pavlovic, adding that by joining forces with Robin, a team that shares their goals and values, they will ensure their faster adaptation to changes, keep up with the growing demand for hybrid ways of working and develop solutions that help leaders in their industries, making their offices places where their employees want to be and want to work.
The fact that the Croatian company Flow and Form is one of the leading companies in the real estate technology industry has been well and truly proven by the creation of more than a billion dollars in market value through the marketing of successful products for their clients. The company was included in the list of 50 fastest growing technology companies in Central and Eastern Europe according to Deloitte’s 2021 list, and since back in 2014, Robin has enabled companies of all sizes to do their best work by building technology solutions that drive a better employee experience in the workplace.
Their platform allows employees to choose how and from where they work using real-time office maps and room, desk and equipment reservations, all while helping employers track office space utilisation, desk reservation statistics and more.
Support from Croatia
In July 2022, Robin raised a new round of investment (Series C) of a massive 30 million US dollars, which enabled them to expand internationally, increase the number of employees and deepen their strategic partnerships. Thanks to the cooperation with the Croatian company Flow and Form, Robin has successfully entered not only the Croatian market but that of the whole of Europe.
The Croatian company has stated that this is great news for the Croatian economy because it will now participate in the rapid growth of a top SaaS (Software as a Service) company, in a completely new industry on this market – workspace technology. Micah Remley, CEO of Robin, emphasised that their clients, especially here in Europe, will now have the support of their teams in the Republic of Croatia, which enables Robin to offer an even better experience using its product and build innovative solutions for its users.
“From the beginning, we were impressed by the amount of top quality talent and the technical abilities of the team in Croatia. Through this acquisition, we can see an opportunity not only for product development with experienced teams based in Zagreb, but also for supporting our European and global expansion from our Zagreb office,” stated Remley.
Robin is otherwise headquartered across the pond in the American city of Boston and currently has over 200 employees, with clients from 80 countries on all six continents, including Toyota, Mailchimp, Fender and Peloton.
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