As Mladen Miletic/Poslovni Dnevnik writes, the Croatian company Pipi, known for its funny marketing campaigns for its famous drinks, has entered 2023 with reinforcements in the team, Marketing, sales and project manager Zoran Kosanovic was hired as an advisor to the company’s Management Board, and will be in charge of co-creating strategic and development decisions of the iconic Pipi brand.
With this appointment, Kosanovic has officially joined the Pipi team, whose main focus for this year is to expand its share here on the domestic market even more, and to enter and conquer new foreign markets.
“By bringing in Zoran Kosanovic, we made an additional step forward in terms of our company’s overall development. We’ve been joined by an investor from our niche who will help us to further capitalise on the potential of our brand. We did a great job with the rebranding of the Croatian company Pipi, we recently sent our first container of our products off to the USA, we made numerous contacts with other markets, and the goal now is to achieve growth abroad,” said Pipi CEO Luka Diel-Zadro.
Zoran Kosanovic has otherwise worked in the FMCG industry for the past twenty years, holding the position of Marketing Director of Red Bull Croatia, and therefore bringing a wealth of priceless experience to the domestic brand.
He also worked in managerial positions at the Procter&Gamble company, he is one of the global pioneers of Shopper Marketing.
“Pipi represents a challenge for me, primarily because of the potential of the brand. It has been going on for more than fifty years now, it’s always been innovative, different, and because of all of that, the challenge is greater. A special strength is the community which is all for the classic #bolimepipi philosophy, and the launch of the Pipi boutique was a small revolution within the niche of beverages,” stated Kosanovic of his new appointment within the Croatian company Pipi.
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