Croatian Food Outlet Zabac Opens First Megastore

Lauren Simmonds

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As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, less than one year after the opening of the last and then largest branch (July the 1st, 2020 in Travno, covering 400 square metres), the only Croatian food chain at outlet prices, Zabac Food Outlet, has opened its seventh and largest store in the Croatian capital of Zagreb.

Across from the Dubec tram turnaround in Dubrava, the Croatian food outlet Zabac (Mega Zabac Food Outlet) covering an area of ​​about 600 square metres in total, started officially operating. It is this company’s first megastore, offering more than 1000 items in three categories – rock, stock and breakage, at prices often drastically reduced by as much as 90 percent.

It’s worth noting that these are products from both Croatian and foreign brands that are either getting close to their expiration date, became surplus during production, or were those that became damaged when in the factory. The range offered by the Croatian food outlet Zabac changes almost daily, depending on stock availability and arrival from factories.

“The most popular are sweets, snacks and cured meat products,” stated the owner of Zabac, Mario Zamboki, when asked about the most sought-after items in his food outlets.

In the Croatian food outlet Zabac located in Dubrava, twenty people found a job (reaching a total of 80 employees across seven of the country’s stores), including two girls with special needs, who will fill bottles with popular Labud detergent, soap or fabric softener, for a detergent machine that only exists in Zabac.

Zamboki can freely state that he can’t complain about the way in which business is going, but he still points out one thing: “We’re solid in life, but a lot of us are hampered when everything is closed down,” he stated, insisting that Zabac will not open on Sundays, in other words he supports banning the work of shops on that day, which has been a controversial topic for some time now.

At the Euromonitor 2018 competition, the Croatian food outlet Zabac won the award for innovation in the food category, for a new concept in retail, right behind the Chinese and global giant, the online Alibaba store.

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