As Poslovni Dnevnik/Jolanda Rak Sajn writes, an even bigger and stronger Croatian Podravka brand is an ambitious goal that has been entrusted to the new President of Podravka, Martina Dalic, since the beginning of this year. This aim has the strong support of Prime Minister Andrej Plenkovic and the pension funds, which are the main shareholders of the Koprivnica food giant.
Behind the prematurely deceased Marin Pucar, one of the most important regional companies, which is the holder of most of the development of a good part of the Croatian food and retail industry, remained on good foundations, with excellent results and a stable position across many markets.
However, even in this difficult and uncertain year affected by the coronavirus pandemic, the Croatian Podravka brand has maintained high growth rates with even greater focus on consumer preferences and conquering potential markets in Western and Central Europe while maintaining a dominant position and strengthening competitiveness in the Adria region where Podravka has been in business for more than 70 years,
In the first nine months of this year, the Podravka Group generated a net profit of 259.3 million kuna, 23.4 percent more than in the same period last year. Sales revenues amounted to 3.38 billion kuna, as well.
The Nutrition segment generated 2.6 billion kuna in revenue and Pharmaceuticals generated 749.5 million kuna, with the largest contribution from the Prescription Medicines category, which increased by 5.4 percent in total. Revenues from the sales made by Podravka d.d. in the first nine months of 2021 amounted to 1.65 billion kuna, which is 3.9 percent more than in the same period last year.
Just like last year, due to the epidemiological situation, there was an increase in demand for Podravka’s products and the creation of large stocks of customers in almost all markets, and this year’s growth has been even more significant.
Compared to pre-pandemic 2019, revenues grew even more, by 5.4 percent, and sales revenue growth was achieved in almost all business programmes. In the Western Europe region, it amounted to 9.5 percent, and the highest growth was generated by the Culinary, Podravka food and Baby food, sweets and snacks segments.
In Central Europe, growth stood at 4.4 percent, and in the Adria region 2.9 percent. The price of a Podravka share on September the 30th this year amounted to 664 kuna, and on the last day of 2020, it was 485 kuna, which is an increase of 36.9 percent.
In accordance with the Strategic Plan of the Podravka Group for the period 2021-2025, adopted after the arrival of Dalic, the company began investments worth 5 billion kuna in production and logistics modernisation and digitalisation, marketing and acquisitions.
The five-year plan includes both divisions of the group, Nutrition and Pharmaceuticals (Belupo), through three development pillars – about 1.7 billion kuna of investment in the modernisation and digitalisation of production and logistics processes, about 1.4 billion kuna in marketing for organic growth and around 2 billion kuna for acquisitions.
The future rapid growth and development of the Podravka Food Division will be based on product categories with greater export potential such as food additives, soups and bakeries, and a focus will be placed on Europe’s richer markets. Self-sufficiency will be increased through agricultural production and cooperation will be strengthened in order to reduce import dependence and stably manage risks in the primary part of the supply chain, including through the use of EU funds.
The Croatian Podravka brand recently received 19.4 million kuna in grants from the Rural Development Programme for the modernisation of fruit and vegetable processing plants, the development of new technologies and new products of Kalnik with a total value of more than 38 million kuna, and 5.2 million kuna for the construction project involving solar power plants, worth a total of 10.33 million kuna.
Belupo, on the other hand, is preparing for stronger growth across Central and Western Europe.
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