Istrian Winemaker Ivan Damjanic Strengthening Position on Montenegrin Market

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, back in mid-November, Istrian winemaker Ivan Damjanic travelled south down to Montenegro as part of the project “Wine Envelope and Measures” which is the promotion of wine in third country markets to acquaint consumers there with their labels.

It’s worth mentioning that promotion on the markets of third countries refers to wines with a protected designation of origin, geographical origin and wines with an indication of the grapevine variety produced in Croatia.

Istrian winemaker Ivan Damjanic held four eno-gastro presentations, which included the pairing of various dishes and his wines, and the list of restaurants that hosted Damjanic included Conte in Perast, Cattaro in Kotor and Podgorica’s Restaurant 100 manira i Hemera.

The audience included renowned wine connoisseurs, sommeliers, caterers, hoteliers, bloggers, journalists and other wine lovers. While some of the wines, such as Damjanic’s Malvazija, are already fairly well known to the Montenegrin audience, some labels of this popular Croatian winery have yet to find a place on that particular market.

The audience thus tasted labels such as Borgonja, Dura Istriana, Clemene blanca, Clemente and Suncerus, which will soon be on the shelves of Montenegrin wine shops. By the way, the winery or perhaps better to say the Damjanic family farm has existed since back in 2004, and their vineyards currently cover 10.5 hectares.

The last investment was in the reconstruction of the vineyard and equipping the winery, also as part of the wine envelope.

“Before the coronavirus pandemic struck, we exported about 25 percent of our production to Montenegro, the United States, Germany, Austria and Poland. This has slowed down a bit at the moment, but the Canadian market has opened up for us in the last two years.

We currently have eleven labels and the most sought after are Malvazija, Borgonja, Clemente and Clemente blanc. We cooperate with many people in the catering industry and hoteliers throughout Croatia, and guests from all over the world come to our tasting room. Most of them are from Germany, Austria, Switzerland, the Netherlands and Italy,” Istrian winemaker Ivan Damjanic said.

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