As Poslovni Dnevnik writes, on Wednesday this week, the Croatian restaurant chain Koykan presented its expansion plans for the wider European Union (EU) market to investors, which includes the opening of as many as fifty franchise restaurants in Germany and Austria by the tear 2025. The Croatian chain Koykan is otherwise quite the unique restaurant concept that offers a wide range range of street food dishes and international cuisine in one place, from Asian and Mexican to Mediterranean and American, all based on high-quality and fresh local ingredients.
In order for the company’s ambitious plan to expand its business to the European Union market to come true, the founders of Koykan plan to attract an investment worth one million euros with the help of the digital investment platform Funderbeam, and would-be investors have confirmed their interest in investing in this rapidly growing Croatian street food franchise.
“Funderbeam is a global digital platform that enables startups and developing businesses to raise capital under more favourable conditions than venture capital and other forms of investment at that stage of business development. At the same time, Funderbeam also enables individuals to become part of the business success of innovative and growing businesses as small investors with an investment of as little as 250 euros. This is a significant change in the world of investments, since until now such investments were reserved only for large institutional investors,” explained Ognjan Despot, the director of Funderbeam for Central and Eastern Europe. He also pointed out that Croatian companies have already raised more than six million euros through various Funderbeam investments, while total investments through Funderbeam amount to more than 50 million euros.
“We didn’t just decide to take this step overnight. Over the past decade, we’ve learned a lot, often from our own mistakes, we’ve worked persistently, we’ve developed, and only now are we truly ready for expansion into the European Union markets. With the help of Funderbeam, our goal is to raise one million euros in Series A and with that spring our step, to open up fifty franchise restaurants throughout Germany and Austria over the next three years,” explained Boro Milivojevic, one of the co-founders of the Croatian restaurant chain Koykan.
Every company on Funderbeam must have a leading investor who contributes to the campaign’s credibility with their investment, and the leading investor in Koykan, Mato Marcinkovic & Partners, emphasised that here in the Republic of Croatia, it is necessary to activate the investment climate in promising companies that plan to expand to a much larger market in Europe.
Davor Bruketa, a partner in the famous Croatian branding agency Bruketa&Zinic&Grey, joined Koykan as one of the investors. “After hearing about Koykan’s story a few months ago, I decided to invest and financially support the project. The expansion of the first Croatian fast-casual restaurant chain is also interesting to my agency, so we decided together that Bruketa&Zinic&Grey will help with the design, digital advertising and brand activation for their franchise expansion,” says Davor Bruketa.
The Croatian restaurant chain Koykan wants to include all of its fans in this project, therefore both Koykan employees and major suppliers have become investors, and the desire is for customers who like the famous Koykan classics such as their burgers, gyros, wraps and other offers to join in as well. The fundraising campaign on Funderbeam is set to continue for another month, and the currently expressed interest in investing has already exceeded the initial expectations of the founders.
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