Croatian Tourism: Drastic Price Drops, Many Hotels Won’t Open

Lauren Simmonds

Copyright Romulic and Stojcic
Makarska, Croatia
Makarska, Croatia

As Poslovni Dnevnik writes on the 1st of June, 2020, as the coronavirus pandemic continues but the tourism industry begins to put the state of the economy in first place, the last minute trend in Croatian tourism has already started, meaning that tourists can now can jump on a plane and go on holiday in June with discounts from between 10 and 25 percent.

The Republic of Croatia always swung between being expensive and cheap. The hotels are typically expensive, but eating out in restaurants tends to be quite easy on the pocket. The coronavirus pandemic has altered the view of those who once deemed Croatia a cheap tourist destination, and those who deemed it too expensive will also be disappointed with the attitudes of some stakeholders in Croatian tourism, particularly hotel companies.

There will be certain price reductions and those who wish to scrape by for this tourist season will have to come to terms with the fact that the prices have been slashed and that tourists’ pockets are more shallow. However, the managements of some of the largest hotel companies in Croatia have been clear – they would rather not open all of their hotels just to fill up their rooms for a much lower price.

As Vecernji list writes, “if you can’t make money, why would you increase your losses?” asks a Croatian tourism professional on the coast.

The Dubrovnik Importanne resort is among the few that has announced that it will reduce its prices by 30 percent in June and that the reductions will also continue throughout the summer season. True, these are luxury hotels, but, regardless of whether the tourists they attract come from elsewhere in Croatia or from abroad, guests include the bill for the amount of the toll payment along the route from Ploce to Dubrovnik, so the already reduced price drops by about 260 kuna if they stay for at least a couple of nights.

If, on the other hand, the stay includes at least four nights, the package is cheaper by five hundred kuna, or the amount of the toll payment in both directions.

Hotels Pinija in Petrcane, Pastura in Postira, Kolovare in Zadar, apartments Medena in Trogir, Fontana in Jelsa… all offer discounts from 25 to 40 percent. For those who don’t care which Adriatic destination or hotel they are going on holiday, it will be worth the risk to wait for the “sale” to begin as Croatian tourism battles to attract tourists from at home and abroad.

For more on companies operating in Croatian tourism in the coronavirus age, follow our business page.


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