Croatian Tourism Giant Valamar Sees 122 Million Euros in Revenue

Lauren Simmonds

croatian tourism giant valamar
Photo: Dusko Marusic/PIXSELL

August the 3rd, 2024 – An impressive 122 million euros in revenue and a 16 percent annual jump for the Croatian tourism giant Valamar indicates investment payoffs.

As Poslovni Dnevnik writes, over the first six months of this year, the Croatian tourism giant Valamar achieved 122.3 million euros in revenue, which represents a 16.1 percent increase when looked at on an annual basis.

The Valamar group believes that their business growth is the result of numerous hefty investments in their service improvement and their portfolio repositioning over the last 10 years. The best results were recorded in the premium segment of their hotels and camping resorts, especially down in Dubrovnik.

However, it should be emphasised that the most active months for everyone in the domestic tourism sector, including for Valamar, are currently underway, so a more complete business picture will only be evident after the tourist season draws to a close for 2024.

The Croatian tourism giant Valamar has made itself well known as a respectable employer which rewards those who become part of the workforce, be it on a seasonal or permanent basis. It should come as no surprise therefore that this large company has succeeded in filling all of their positions.

This summer season, around 8,200 employees will work in Valamar’s multitude of hotels, resorts and camps. Valamar’s significant investments have been primarily focused on the construction of their premium summer resort Pical in Poreč in Istria. That is otherwise the largest single investment in domestic tourism through which Valamar will invest 139 million euros over a mere two-year period.

The large tourism group has also since announced that the Pical hotel will operate throughout the year and employ 600 employees in high-value jobs. Investments in Valamar’s impressive wider portfolio in the amount of 83 million euros for this season were also successfully realised.

 

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