Deichmann Sells Over 1.7 Million Shoes in Croatia in 2017

Lauren Simmonds

Good news for Deichmann!

The popular footwear company recorded very encouraging growth, bringing in a massive 328 million kuna last year.

As Poslovni Dnevnik/Marta Duic writes on the 21st of May, 2018, Deichmann’s trade turnover in its 11th year of doing business in Croatia rose to an impressive 328 million kuna, which is about three percent more than it was one year earlier.

With 1.7 million pairs of shoes sold in 2017, the company successfuly sold 17,000 more pairs of shoes than they did back in 2016. Deichmann continued its expansion and at the end of 2017, the well known company had 37 stores in Croatia, employing a total of 275 workers.

The company is by this the largest footwear chain in the country, and it holds the primacy in that sector in Europe too.

“Continuous good results motivate us, but at the same time, it’s our commitment to continue to position our company as the market leader in 2018, and we’ll continue to align our offer and service with the needs of our customers,” explaind Boris Kopič from Deichmann. He recently told Poslovni Dnevnik recently that there are many opportunities for development here in Croatia, and that their main strategy is aimed at opening up branches in new shopping centres, as well as in retail parks.

“We’re planning to open two new outlets and redesign and modernise several older ones,” Kopič pointed out. The Deichmann Group sold a huge 176.6 million pairs of shoes worldwide in 2017, three million more than 2016.

In 25 European countries and across the Atlantic in the United States, Deichmann’s gross turnover stands at an enormous 5.8 billion euro, the largest in the history of the company for more than a century.

This year, Deichmann, which was declared the best big employer in Croatia according to the MojPosao (MyJob) portal in 2017, is planning yet more record investments.


Click here for the original article by Marta Duic for Poslovni Dnevnik


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