Cromaris Fish in Largest European Shopping Outlets

Lauren Simmonds

Cromaris’ fish is popular across the continent.

Innovation, trend tracking, new recipies and quality investment are various factors which have worked to boost business.

As Poslovni Dnevnik writes on the 14th of March, 2018, Cromaris, the leading batch producer of European bass and Gilt-head bream in Croatia and the world’s eighth top producer, is winning the hearts (and cash!) of European buyers in sales outlets across the European continent. As part of the Adris group, Cromaris achieved the desired growth of all business indicators during 2017.

A huge 7,334 tons of fish were produced and sold by Cromaris back in 2017, which is equal to a considerable 6.5 percent more than was sold in the previous year. Growth was mostly on the export markets where 77 percent of the company’s revenues were generated. The business year was also marked by a growth of 20 percent on the largest and most significant Italian market.

Owing to these significant business successes, Cromaris’s growth and development strategy has been based on top quality products with the fastest possible delivery deadline from the initial catch to the plate of the final consumer.

Due to the close proximity of the market and the organisation of the logistics system, Cromaris products reach the Italian, Slovenian and of course, Croatian markets within a mere 24 hours.

Cromaris currently exports more than three-quarters of its total sales, and in addition to the Italian market, it is also very much present on the respective markets of neighbouring Slovenia, as well as in Poland, Austria, Germany, France, Switzerland, Hungary, Ukraine and another dozen countries where it supplies some of the largest chain stores in each nation.

A new facility in Nin is also another proof of the company’s excellent business trends, the Nin facility sees more than 20 million produced fish.

In addition to extremely positive business growth, Cromaris has developed its own entirely unique, fish recipes that have a direct affect on the nutritional composition of the animals themselves, thus enriching the products with important omega 3 fatty acids.

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