Domestic Produce All The More Popular, Big Chances for Small Producers

Lauren Simmonds

Retail chains have been pointing out the more than promising growth of Croatian products.

As Poslovni Dnevnik/Ana Maria Filipovic Grcic writes on the 12th of July, 2018, SPAR Croatia has reported that 77 percent of the products on their shelves are Croatian.

In line with the presentation of their marketing campaign Yes! It’s home! they announcing that they will continue to fully support Croatian producers and their place on their shelves. In their action, Gardens of Croatia (Vrtovi Hrvatske) have so far included thirty local suppliers, with the largest increase in the number of small and medium-sized subcontractors having been recorded in the sector of fresh fruit, vegetables and wine.

SPAR cooperates with as many as fifty Croatian suppliers.

“Since the first day of business, we’ve been working with Croatian suppliers because we want to offer quality products to our customers. Croatian products are of the utmost quality and are price-competitive,” commented the CEO of SPAR Croatia, Helmut Fenzl. Ultimately, they are currently cooperating with about 400 small, medium and large suppliers.

At METRO Cash & Carry, they say that more than 60 percent of the products on their shelves are Croatian. “Through the METRO Cash & Carry system, Croatian suppliers sell their products to customers in fifteen countries. In June this year, we also presented an extended offer of boškarin (Istrian long-horned cattle) meat produce, which is the result of cooperation with the Agency for Rural Development of Istria (AZRRI). This opportunity offers producers in this field the ability to market their products for the first time on the shelves of the international trade chain,” commented METRO Cash & Carry told Poslovni Dnevnik.

Lidl, otherwise known for its various promotions of certain regions, countries, and their typical domestic produce, didn’t want to comment on their figures yesterday, but last year they pointed out that their ratio of domestic suppliers reached about 70 percent when it came to fruit and vegetables, and 50 percent in the bakery range.

Kaufland then stated that 60 percent of their baked products are from the Republic of Croatia. When talking about domestic retailers, the Velpro wholesale chain announced yesterday that they signed a cooperation agreement with the Association of Small Businessmen of the Republic of Croatia for the year 2018. The Alliance brings together 262 merchants who cover thirteen counties, and the contract with Velpro, as a strategic supplier, has a significant role in achieving positive trends and strengthening market positions.


Click here for the original article by Ana Maria Filipovic Grcic for Poslovni Dnevnik


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