As Poslovni Dnevnik/Marija Crnjak writes, the pandemic postponed the opening of a planned new hotel in the Dalmatian city for a year now, the Heritage Hotel Fermai Split, which will open its doors in May, and from July it will operate under the prestigious brand MGallery of the global hotel chain Accor.
This is the result of a long-term franchise agreement between Accora and Quatro Company, a local construction company owned by Ivan Pulic, for whom this is the first entry into the hotel business.
All on their own, they renovated the old rectory building a few steps from Diocletian’s Palace, invested a total of 5.5 million euros in a boutique hotel with 35 rooms, a cafe and a garden terrace, and entered the popular MGallery chain. The building itself is the work of architect Petar Senjanovic from back in 1914, and the interior was signed by Studio Franic Sekoranja.
“The designers did a fantastic job and we implemented all their solutions, so the partners from Accor provided us with a contract without any adjustments as soon as they visited the facility, with praise for both the project and the performance, which makes us especially happy. We’re in the process of joining and we’ll enter the chain on July the 1st, we’ll open the Heritage Hotel Fermai Split at the beginning of May,” Denis Pulic, the sales director of the aforementioned company, stated. The hotel will employ about 25 people, and the name ”Fermai” was given as an honour to a localism which means “stop, wait”.
“Croatia, and especially Split, are the perfect place for all those who want a dream summer holiday. Each MGallery hotel offers its guests unforgettable moments and rituals of relaxation. The Hotel Heritage Fermai Split will provide the most authentic experience of Mediterranean culture to travellers coming to Split from all over the world,” said Dilek Sezer, Accora’s Director of Development for Southeastern Europe in a recent statement.
It’s worth mentioning that Pulic started cooperating with Accor a few years ago when they had a plan to build a 150-room hotel in Split that would be carried by the Mercure brand, but this project is still awaiting GUP changes and is not currently in the company’s focus.
Collaborating with Accor on the Heritage Hotel Fermai Split project was logical as it fits into the philosophy of the MGallery brand, a luxury 4 and 5 star hotel chain that promotes authenticity and local architecture and heritage, design and history. Back in pre-pandemic 2019, Accor removed Sofitel from the brand name, and their plan is to develop MGallery in new, undiscovered destinations in addition to global capitals.
“Through a franchise agreement with such a global brand, we get their know-how and sales channel, their reservation system, with our own pricing policy and management, which suits us very well,” explained Pulic, who hopes that this tourist season the hotel will bring enough traffic at least to cover costs, although it is currently very difficult to make predictions because of the ongoing public health crisis.
Unlike the tourism business, which was devastated by the unrelenting pandemic, the sale of apartments in Split is going very well and the coronavirus crisis is failing to affect the growth of real estate prices, confirmed Denis Pulic.
The company is signing for a number of luxury residential and business projects in Split, including serviced apartments in the Bel Etage project, which worked in cooperation with investors from both Germany and Russia. The successful realisation led them to embark on Bel Etage 2, a similar project in which they entered independently, and the apartments are already sold at an average of 3.5 thousand euros per square metre.
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