Infobip Named CPaaS Market Leader For 2nd Consecutive Year

Lauren Simmonds

infobip cpaas
Emica Elvedji/PIXSELL

June the 30th, 2024 – The remarkable Infobip has been named the best CPaaS market leader for the second year in a row.

As Poslovni Dnevnik writes, for the second year in a row, the Croatian global cloud communication platform Infobip has been named the leader in the CPaaS market (communication platform as a service). The news came as part of this year’s Gartner Magic Quadrant™ for Communications Platform as a Service report by the analytical company Gartner. Infobip was recognised for its ability to execute tasks and its enviable completeness of vision.

Gartner’s report on the top ten trends in business communication services for 2024 highlighted the growth of generative artificial intelligence (GenAI): “Throughout 2023, we witnessed the rise of generative artificial intelligence as an important disruptor that affected almost all technology areas.”

A Gartner survey of Chief Information Officers (CIOs) and technology executives singled out customer experience, better margins, revenue growth, business alignment/risk reduction and increased employee effectiveness as the top key outcomes expected from digital technology investments for business users.

Croatia’s Infobip, which rose from very humble beginnings in the Istrian town of Vodnjan, has invested in its own AI Hub system. This system is dedicated to AI-based consumer experiences that work to accurately solve business problems. In addition to that, Infobip was among the first in the world to launch CAMARA-compliant network APIs (application programming interfaces) as part of the GSMA Open Gateway initiative.

“As Gartner explained – when purchasing communications services, companies are now prioritising business outcomes, purchasing experiences and cloud consumption models. This is exactly why we innovate at all levels to enable companies to digitally transform their interactions with customers. While the CPaaS market continues to grow, Infobip remains a full-stack multi-channel communication platform for every platform,” said Silvio Kutić, CEO of Infobip.


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