As Marija Crnjak/Poslovni Dnevnik writes on the 2nd of May, 2019, with the launch of Hilton in the Costabella resort between Opatija and Rijeka, Kvarner has gained its first global hotel brand and Hilton is entering the market for summer resorts in the Republic of Croatia for the first time.
As we reported recently, last week, Hilton confirmed that they signed a contract with JTH Costabella on the management of Hilton Costabella Beach Resort & Spa, which should open before the 2020 summer season, and the investment poured into the project by a Czech investor is worth about eighty million euros. The investment was announced as a luxury product since its very inception, and when in search of an operator last year, the investor negotiated with the well known Hard Rock Hotels group. Eventually, the results of the negotiations ended with Hilton entering the resort. The company has more than ten resorts in Europe.
Siniša Topalović, a partner at the Horwath HTL consulting house, believes that opening of Hilton’s new resort in Kvarner is a very positive move for a number of reasons.
“The internationalisation of the Kvarner tourist offer, the strengthening of traffic in the pre and post [tourist] season, the raising of the quality of the tourist destination’s offer, as well as transferring the knowledge of the workforce and internal education are just some of the expected positive effects of this cooperation,” Topalović stated.
He also recalled the fact that Hilton recently updated its concept, and this would be the first regional resort to adhere to the globally respected company’s brand new philosophy and standards. Sanja Čižmar also emphasised that the entry of Hilton into Kvarner will contribute to deepening the global recognition of the Croatian tourist offer as a whole.
Josipa Jutt Ferlan, the director of the cluster of Hilton Hotels in Zagreb and the director of Zagreb City Hotels revealed to Poslovni Dnevnik what Hilton had brought to the Croatian capital.
“Hilton brought with it a higher quality perception of Zagreb as an international destination, because with the entry of Hilton, Zagreb gained the presence of yet another, globally strong hotel company. The diversity of hotel deals through the presence of various brands, strengthens the destination compared to its international competition,” explained Jutt Ferlan.