The leading Croatian and regional ice cream producer, Ledo, started exporting their ice cream to Portugal.
Ledo’s ice cream can now be bought at the largest Portuguese supermarket chain, Pingo Doce.
Pingo Doce belongs to the Portuguese group Jerónimo Martins, one of the key food retailers operating in Portugal and Poland.
Ledo’s Coco Majestic premium ice cream bar – coconut flavoured, with a milk chocolate topping and coconut chunks, is part of the premium private brand Majestic’s offer and it can already be found on Pingo Doce shelves around Portugal.
“This is just the beginning of our cooperation with Jeronimo Martins group, new projects for the Portuguese and Polish markets are already in the works. There is strong competition in the ice cream market, but Ledo’s quality and innovativeness make our brand stand out,” Tomislav Čavlek, Ledo’s export CEO points out.
Ledo’s products are exported to around 20 foreign markets, making the company one of the most important in the region when it comes to quantity, and the numbers keep growing every year.
When entering new markets, Ledo works together with Damon Worldwide, a company dedicated to maximizing the market potential of private brand products.
In addition to Jeronimo Martins, Ledo’s products are available in other supermarkets around the world as well, including Tesco, Auchan, Hofer and IFFCO Group.
Source: www.ledo.hr.
