April the 23rd, 2024 – The Manjgura Agency has won the only gold among fourteen finalists at the Grand Prix
of the Croatian Public Relations Association.
Manjgura won gold owing to the conference ‘Sales Mindset: The Wolf Strikes Again’, for its client Prodajni mindset (Sales Mindset).
The highest Croatian recognition for communication professionals for innovation and expertise in project execution was achieved in the category of Organisation and Communication of Events, with the conference held on November the 17th, 2023, in Zagreb.
The former broker and the real Wolf of Wall Street, Jordan Belfort, shone as the main star. His life story was transformed into a Hollywood hit with Leonardo DiCaprio in the lead role, and alongside Belfort, other famous speakers from the world of business, leadership, and marketing also appeared in Zagreb.
The conference “The Wolf Strikes Again” was presented as one of the most anticipated business events in the region in the last 17 years. It is also the culmination of Sales Mindset, a unique concept of events, education, and networking designed to help improve sales skills, created by experienced lecturers, communicators, and educators Saša Tenodi and Vedran Sorić, with the support of the well- known entrepreneur Ognjen Bagatin.
“The challenge was to motivate people to pay for a ticket and attend our event, when there are about
20 conferences throughout the year that attract a similar audience. A strategically designed campaign
for the event created organic interest from leading mainstream and business media from Croatia and
the region. Due to the controversial past of the key speaker, the public was polarised, friendships were
jeopardised, but, with a little risk, all of the achieved goals show that as a result, we have the most successful
sales conference of the decade,” highlighted Anamarija Hrvoić Đurić, senior adviser of the Manjgura
team, which also included advisers Marja Čolak and Dora Novak.
Interest in the conference continues to this day, as indicated by the continuous sale of access to the
conference recording, as well as efforts for Belfort to visit other cities in the region. The overarching goal
– strengthening the visibility and number of members of the Sales Mindset Club – has been fully
achieved. After the conference, the number of club applicants increased by as much as 140 percent, and
some international corporations have also joined, offering their employees continuous education
through Sales Mindset. Negotiations are also underway to position Sales Mindset on other continents.
“We are particularly pleased that the Manjgura and Sales Mindset project stood out among impressive
applications of large clients and other strongly established brands and organisations. The recipe for
success is a strong synergy between the client and the agency, strategic thinking, and the ability to
constantly adapt on the go,” said Krešimir Macan, director and owner of Manjgura, on the occasion of
winning the award.
“The partnership we had with Manjgura through the collaboration on the Sales Mindset project: The
Wolf Strikes Again is something I have not experienced yet in organising a conference. The Manjgura
team has always been proactive, full of suggestions, and available even for tasks beyond the originally
agreed scope. They led us to make the conference with Jordan Belfort one of the best PR-realised jobs
ever. The Grand Prix of HUOJ is a confirmation of Manjgura’s excellence,” emphasised Ognjen Bagatin.
