Nelt Group Enters EU Market, Begins Working in Croatia and Slovenia

Lauren Simmonds

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As Novac/Jozo Vrdoljak writes, the consolidated revenue of the Nelt Group, one of the most successful business systems in all of Serbia and the region, exceeded one billion euros in 2021. The Nelt Group currently operates on two continents and employs over 4,000 workers, as was announced at the traditional annual gathering of company leaders with media representatives.

On that occasion, the results achieved in the past were presented and plans for the next year were announced. Special attention was drawn to the announcement of the Nelt Group’s operations here in Croatia and in neighbouring Slovenia, through the establishment of the brand new Nelt Europe.

“Entering the European Union (EU) market for Nelt is a natural process of development. Nelt Europe will be the starting point in expanding the network of Nelt companies across Europe. Milena Vusak took over the development of our Croatian business in Slovenia, and she is a professional manager with extensive experience in the FMCG industry.

”Milena Vusak has taken over the development of our business for Croatia and Slovenia with ambitious plans for the development and distribution of Nelt brands in these markets,” said Milos Jelic, the CEO of Nelt Group, adding that ”despite the fact that the past year was extremely demanding, the Nelt Group managed to fully adapt its business to the odd global situation and maintain its supply chain without interruption across all of its markets. Sustainable growth and employment have continued, as well as continuous investments in infrastructure, which amounted to over seven million euros this year alone.”

Thanks to an investment of two million euros, the Nelt Group has increased the capacity of its Intermodal Railway Terminal in Dobanovci, which, as the Nelt Group leaders pointed out, has confirmed the status of a logistics hub in the Western Balkans with its excellent location, efficient business and technological innovations.

A significant step forward and an accelerated digitalisation process has been announced from the Nelt Group, and in partnership with leading global companies in the field of technology and advanced analytics, such as Microsoft, SAS and ADD, work continued on creating a digital ecosystem in business operations, to strengthen data exchange, planning and partnership with principals, customers, clients and suppliers.

Regarding the company’s development strategy and its long-term business sustainability, the leaders of the Nelt Group point out that it is based on investments planned for 2022 in the amount of 19 million euros, further development of Nelt’s brands and entering new markets in the European Union.

For more, check out our dedicated business section.


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