Popular Croatian Products Grace Shelves of Austria’s Interspar!

Lauren Simmonds

Some much loved Croatian brands find themselves on Austria’s shelves!

As Poslovni Dnevnik writes on the 20th of October, 2017, there appears to be a rapidly growing interest and demand for Croatian products in Austria!

Austria’s Interspar has dedicated an entire week to promoting some of Croatia’s most popular and well-loved brands and products.

SPAR Austria has obviously recognised the high quality of Croatia’s products and has therefore enriched their assortment on offer with some of the most renowned and best loved Croatian brands, and in an extra effort to highlight them to their huge number of customers, they were promoted through a leaflet for INTERSPAR trade.

Brands like Podravka, Gavrilović, Cromaris, Kraš, Badel and Kutjevo have been ”residents” on the INTERSPAR shelves in Austria for quite some time, and customers have now had the chance to become acquainted with yet more brands and products.

”For the first time, Interspar Austria promoted Croatian products in a weekly flyer. This is a significant indicator that the quality of Croatian products is clearly recognised within the SPAR Group and represents a great opportunity for our suppliers,” stated Helmut Fenzl, CEO of SPAR Croatia.

At the same time, SPAR Croatia is considered to be the largest exporter among retailers in Croatia. With the help of SPAR Croatia, many top quality Croatian products managed to reach the shelves of SPAR stores throughout Austria, Italy, Slovenia and Hungary.

This is also supported by the increase of exports of Croatian products during the first nine months of 2017, Hungary saw an increase of 8% and Italy saw a huge 77.6% increase! The turnover for that period amounted to almost 350 million kuna.


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