Sinago Growing Closer to European Leader Through Synergy With Austrian Luxury Interior Pioneer

Lauren Simmonds


July the 1st, 2024 – The goal of this strategic partnership between Sinago and umdasch The Store Makers under the umbrella of Futura Partners is to create a comprehensive platform for the delivery of all interior segments on a global level, as well as the development of top staff.

The Croatian leader in furnishing luxury interiors, Sinago, is taking over the Croatian branch of umdasch The Store Makers. Both companies are internationally recognised for the production of customised interiors in several commercial directions. This includes the furnishing stores of both fashion and perfumery brands, furnishing luxury residential buildings, and furnishing luxury catering and office spaces.

They are long-standing leaders whose position on the market is confirmed by cooperation with some of the world’s biggest brands. Sinago has worked with brands such as Armani, HUGO, Diesel, Penhaligon’s and On, while umdasch The Store Makers Croatia is behind the interiors of high street brands and luxury department stores as well as retail chains and high-end stores.

Sinago, from a small company from Mokrice (Oroslavje) in Zagorje, founded in 2006, has turned into a global exporter that creates art, which was recognised by the company Futura Partners in 2022, taking it over with the aim of a new takeoff on the foreign market.

Umdasch The Store Makers had previously taken over the Croatian company founded in 2009 as ATT interijeri. With more than 90 percent of its products exported, Sinago and umdasch currently deliver first-class projects worldwide, confirming their position among the industry leaders.

The goal of this synergy is to strengthen the capacity and offer in the design and production of luxury interiors on a global level, they pointed out from Sinago.

a win for both parties

“By signing the agreement with umdasch The Store Makers, we’re entering into a partnership with the aim of long-term cooperation as a provider of luxury and premium interior solutions for their clients. This synergy represents a win for both parties, and at the locations in Mokrice and Zagreb, the plan is to create centres for the development of top personnel, attracting the best experts from project management, technological development of interiors and production. By opening up new jobs, we’ll further strengthen our already exceptional team of a total of 130 employees”, said Marko Majcenović, director of the Sinago company.

With this merger, umdasch Store Makers Croatia is changing its name to Bespoke Interiors by Sinago and will continue to operate as a separate company, ensuring continuity and stability for all existing projects and clients.

“Sinago and Bespoke Interiors by Sinago will continue to provide superior interior solutions, acting as a solution provider, not just a furniture manufacturer. Our goal is to create a comprehensive platform which, together with its collaborators, can deliver complete interior solutions anywhere in the world, additionally positioning Croatia as a centre of innovation in the segment of interior project production”, emphasised Filip Jelić, director of Sinago and Futura Partners.

“We’re glad to be able to carry out this transaction with Sinago, because our main priority is for the entire Croatian team to remain in place. Additionally, this is the beginning of continuous cooperation and partnership between our companies. We’d like to wish Sinago many successful projects in the future and we’re happy to cooperate with this Croatian company for future projects,” stated Kurt Steindl, COO of umdasch Store Makers Management GmbH.

the goal is to become a european leader

“The partnership with umdasch The Store Makers is another step towards the goal we had when we took over Sinago – to become a European leader in the segment of luxury interior fittings. This is an additional spring in our step on the way to that goal. Sinago and Futura Partners will continue to strengthen their position on the investment market. In the long term, we at Futura Partners are focused on sustainable projects and staff development, with the aim of raising the quality, the level of excellence of the organisation and creating a system that will last for generations and leave lasting value”, said Futura Partners co-owner Ognjen Bagatin.

As a reminder, Futura Partners has been investing in small and medium-sized companies with great growth potential since its foundation in 2022. Their investment focus is currently on specialised production, such as Sinago, and on the healthcare sector, through polyclinics such as Sinteza, Markušić and Sabol. Behind the company Futura Partners is a group of successful entrepreneurs and businessmen ready to invest in small and medium-sized Croatian companies with great growth potential.

In addition to the directors of Futura Partners Ognjen Bagatin and Filip Jelić, their team consists of Bojan Pintarić, director of the Futura medical group, Luka Abrus Fijačko and Alan Sumina from the ICT sector, Berislav Horvat and Krešimir Šikić from the world of banking, finance and auditing, lawyers Josip Konjevod and Zlatko Knezović and serial entrepreneur Saša Cvetojević.

about umdasch

Umdasch is deeply rooted in craftsmanship, visionary in digital, always with human standards and one goal: to achieve successful stores. Store Makers at umdasch create extraordinary worlds of experience for sophisticated customers. With their four business units – Multistore Solutions, Premium Solutions, Construction Solutions and Digital Solutions – they serve numerous areas of competence from design consulting and value engineering to project management, general contracting and store systems to digital retail.

With around 1,300 employees, umdasch is one of the leading companies for shop fittings in all of Europe. Their headquarters are located in Amstetten, Austria. The company realises more than 7,000 construction and 200 general contractor projects every single year. Together with the Doka division, the Umdasch Group is active on five continents with over 170 production, logistics and sales subsidiaries. It has been in the Umdasch family for 155 years.

about sinago

With about 70 projects a year and 80 employees, 90 percent of their production is exported, of which 50 percent goes to North America. Specialising in the construction, production and project management of high-end and luxury interiors, they bring unparalleled expertise to fashion retail stores, perfume boutiques, boutique hotels and luxury residences. They are committed to innovation and excellence, and continuous investment in research and development and improving the knowledge and experience of the team at all levels – from project management to furniture making, production, packaging and assembly.


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