These are the Best Products on the Shelves of Your Local Store

Daniela Rogulj

The marketing concept titled “Selected Product of the Year” is part of the world’s largest prize for innovative products on which a decision is voted upon by consumers. The project was designed in France and operates in more than 40 of the most developed countries.

According to the latest news issued by the portal “Ja Trgovac”, the results for the “Selected Products of the Year” in Croatia have been named, reports The survey was conducted by the company “Nielsen”, which is the world’s leader in market research and consumer trends. The survey was conducted on a representative sample of 2,000 respondents of Croatian consumers, aged 15-65 years of age. The aim of the project is to advise consumers when buying, and reward manufacturers for innovation and quality.


Twenty-one products will receive the red label for “Selected Product of the Year”. These selected items will be highlighted with a visible declaration on the shelves of “Konzum” stores – whether other retailers will follow this example remains to be seen.


Here are the list of selected products for 2016/2017:


Category: Chocolate Spreads

Lino Lada kokos


Category: Hand washing soap



Category: Salted crackers

TUC Sweet Chili


Category: Degreaser



Category: Toilet Fresheners

Bref Power Active linija


Category: Women’s Hygiene with probiotics

Natura Femina by ellen


Category: Snacks

Chio Oven Chips


Category: Fabric Softeners

Lenor Super Concentrate


Category: Deodorants

Nivea protect & camp


Category: Cheese spreads

ABC cream cheese


Category: Biscuits

Gran Cereale Digestive


Category: Capsules for laundry

Ariel 3in1 “PODS”


Category: Biscuits

Milka Choc & Choc


Category: Toothpaste

Aquafresh complete care


Category: Personal Care-Hair Removal

Philips Lumea Prestige IPL


Category: Pates

Argeta Pate


Category: Meat products

PIK slices


Category: Hair Care

Rowenta device styling CF 3710 So Curl


Category: Ironing

Tefal Protect X-Pert GV89xx


Category: Baby bottles

Philips AVENT NATURAL Linija


Category: All-in-one Vacuum

Philips Aquatrio Pro


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