Uber to Involve Bernays Students in Research Projects

Total Croatia News

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January 14, 2019 – Uber will allow the students from Bernays to cooperate with them on research projects linking tourism, urbanism and mobility and aimed at building a system on a global level

Edward Bernays University College and Uber, the largest global mobility company, have signed a memorandum of understanding with the aim of developing and building an ecosystem of mobility and traffic in tourism on both local and global levels. The partnership was signed by Damir Jugo, PhD, dean of Bernays and Uber General Manager for South-East Europe, Davor Tremac.

The cooperation between Bernays and Uber highlights the use of advanced technological solutions to meet the needs of tourists via sharing economy as well as their relevance for tourism-related and wider communities. The special benefit of this cooperation between the academic community and the top high-tech company is that Bernays students will participate in research on the links between tourism, urbanism and mobility in order to improve the competitiveness of the Croatian economy.

“Following our partnership with the Faculty of Transport and Traffic Sciences, this partnership with Bernays will build upon Uber’s cooperation with educational institutions, with which we wish to further promote the development of technological innovations and give young intellectuals the chance to work on projects of considerable importance for the entire society,” said Davor Tremac, Uber General Manager for South-East Europe.

Furthermore, the students at Bernays can expect to see guest lecturers from Uber, who will tell them firsthand what it means to work for such a company. Uber is also one of the partners at an upcoming student competition, where one of the participants will win a scholarship for Bernays and an Uber voucher worth HRK 200 over a period of one year.

“The fact that Uber joined the growing network of our partner institutions is an important event because it has opened the doors of a global company to Bernays students and allowed them to learn about the business and communication models used by a global leader in the digital economy. This partnership of the business community with our students is extremely important to us, not only because of the potential employment opportunities but also because of the knowledge transfer”, said Damir Jugo, Dean of Bernays.

As a global and innovative tech company, Uber relies on its services to contribute to the development of the society and Croatia’s tourism promotion. This summer alone, Uber services on the Croatian coast were used by 170,000 tourists. As many as 94 percent of them were Uber users in their countries of origin, which shows that foreign tourists who visit Croatia throughout the year expect to see Uber as part of our tourist offer. Finally, Uber is continually working on improving mobility and the way people move in cities, at the same time primarily thinking of user safety, which is why only recently Uber introduced a number of new in-app safety features that have doubled the safety of both users and partner drivers.

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