Starting your own business from scratch is an enormous challenge anywhere in the world, but when in Croatia, it becomes a truly monumental task. Meet Mirko from Zagreb.
As Poslovni Dnevnik writes on the 17th of September, 2019, during his third year of college, Mirko Logozar from Zagreb got a job in a company as a student, which later turned into a full-time job with an indefinite contract, writes Gloria. Although this job brought him some invaluable experience and lots of knowledge, he realised that he no longer wanted to work for someone else.
“After seven years, I realised that I wanted to work for myself without the ”8 to 4” framework, so I quit, and I was fully committed to developing a business from a project I ran on social networks for the last three years,” he explained.
And so “Eat Different” was born – a project that promoted fast and cheap recipes of nutritionally rich foods and educated people on proper nutrition on Facebook, and later Mirko rebranded it into today’s “Different”. Mirko initially came up with the idea of launching the educational platform primarily for one reason. “The internet is full of different and often wrong information about nutrition and healthy lifestyles, and I wanted to bring relevant information to everyone in a simple, fun and easy to understand way,” says Mirko.
Starting your own business from scratch in Croatia is far from an easy feat, and being in Zagreb doesn’t make it any easier. That difficult experience was certainly no different for Mirko, therefore, the foundations on which his brand is built are very important for further development and success.
“I started with a model to launch a Facebook page and an Instagram profile and give people value, create useful content, and establish an individual relationship with the followers, so that those followers become loyal users who can hardly wait for every next post, but also know that I will always make time for any questions,” Mirko claims.
When asked by Gloria what he would say to young people who want to start a business in Croatia but are afraid of failure, Mirko was very clear in his response.
“Don’t start a business if you’re afraid of failure, then. Spend the rest of your life in your comfort zone wondering what it would be like to start it anyway, talking over coffee about how you could have done this or that, citing at least five external factors that are to blame and twenty ideas that would have surely succeed, if only you had millions of kuna in capital. Or open a Facebook page, an Instagram profile or a blog and start being the best ambassador of your passion, talk about it, deliver value, bring together lovers of your passion and those who will tell your story along with you. Who knows, maybe from that, you’ll start a business!” concluded Mirko.
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