Jadran Hotel Group Plans Reconstruction of Crikvenica Hotel International

Lauren Simmonds

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As Poslovni Dnevnik writes, the large hotel group Jadran has successfully applied for a project under the NPOO worth an enormous 22 million euros, of which they could use grants in the amount of 6.6 million euros.

Jadran, as a leading company in the entire Croatian tourism sector for the use of grants, submitted their project for the reconstruction of the much loved Crikvenica Hotel International. The project is called “Step into the hotel of the future/Zakoracite u hotel buducnosti” because the aforementioned funds are aimed primarily at encouraging the green and digital transition of companies working within the wider tourism sector.

The green and digital transition has been a huge talking point for a considerable amount of time across all fields in Croatia, and the coronavirus pandemic has only worked to push things along in both regards. The tourism sector, Croatia’s largest economic branch, accounting for around 20 percent of the country’s GDP, is far from an exception to the transition. Numerous projects with the green and digital transition firmly in mind have been launched across the wider sector, and hotels aren’t immune from the changes Croatia hopes to implement.

Thanks to these very handsome funds, the well known hotel group Jadran will be able to modernise the Crikvenica Hotel International and introduce the latest technologies on offer. The start of the hotel reconstruction is planned for November this year, and it is expected that the works will be finished completely by June 2025, just in time for the very height of that year’s summer tourist season.

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