After 70 years of existence, on New Year’s Eve in Split, Dalmacijavino introduced a new corporate logo as a first step in the introduction of a new visual identity. Products with new bottles and new labels will be presented at the GAST fair which will be held from March 1 to 4, 2017 in Split.
“Dalmacijavino’s goal is to be returned to its rightful place in the market, and the modernization of the visual identity is an important step towards achieving this goal. We want Dalmacijavino to again be recognized as a powerful brand offering customers of all ages quality products at an affordable price,” said Luka Diel-Zadro, CEO of Dalmacijavino, who added that the company is working on increasing the quality of existing products and developing new ones, reports HRTurizam on January 2, 2017.
In 2017, Dalmacijavino will represent vinegar barriques, the only domestic vinegar to be aged three years in barriques. This product will be unique in that it is a vinegar made from grapes of high quality, and will occur on the market every three years. The company will also expand the range of high quality wines and have a more powerful step into the premium segment of the market. Currently in the segment of premium wines, Dalmacijavino has the Drniška Merlot, and this year the Faros, a top Hvar plavac mali, will return to the market. A Pošip will be introduced for white wines.
In the premium segment, Dalmacijavino is also introducing a brandy enriched manually by indigenous plants that grow in the Dalmatian hinterland. “The company’s goal is to be a leader in Dalmatia and have a stronger position in all Croatian regions, and the plan in the next few years is to make a strong move on the regional level, but also with other European markets. In Slovenia our Travarica already occupies more than 90 percent of the market, and Pipi has very good sales in Bosnia and Herzegovina. Recently, we signed agreements with distributors in Austria and Montenegro. The first deliveries of all of our products for this market will be moving soon,” said Luka Diel-Zadro.
The new visual identity represents Dalmacijavino as a contemporary brand that carries the sentiment of the past and traditional values. Unpretentious, a relaxed spirit, top quality and affordable prices connect drinks such as wine, spirits and herbal liqueurs, and the cult Dalmatian orange juice Pipi. It is this relaxed spirit that has been selected as a guideline for the development of a new brand identity for Dalmacijavino.
The new identity of Dalmacijavino also communicates a unique Dalmatian philosophy of life that people are encouraged to live in the moment and devote themselves to what they do – life is what is happening precisely right now. When this philosophy is summed up in one word, it leads to the new slogan of Dalmacijavino – ‘Pomalo’. With this new identity and new slogan, the brand says: when you work you work, when you rest you rest, and when you enjoy, you enjoy, and in each of these moments Dalmacijavino is there for you with their products.
The story of “Pomalo” is shown with a visual expression told through a stylized letter D and two seagulls symbolizing Dalmatia, evoking the moments of relaxation we experience while sitting on the coast. “The goal was to introduce famous Dalmatian features in the incidence of visual content for the future positioning of Dalmacijavino, with it still being necessary to maintain the core of recognition. And that ‘Dalmatian lifestyle’ is shown best in the slogan ‘Pomalo’ with the stylized seagulls in a new sign of Dalmacijavino,” said Damir Ciglar, director of Imago advertising agency who created the new visual identity of Dalmacijavino.
In line with the new corporate identity, Pipi will get a new, contemporary look while keeping the retro style. New bottles and labels will also be given to Merlot Barrique, Pošip, Faros, Merlot, Kaštelet, Pelješac, Debit, Bogdanuša, Rose, Plavina, Šjor Bepo, Peristil and Dalmatinac. For spirits, the new products will be Travarica, wine liquor Dioklecijan, Pelinkovac, vodka Moskva, Vecchia extra brandy, Great House Gin, rakija Komovica and white liqueur Amaro.
