December the 19th, 2023 – The current Hyatt Croatia plans envision expansion focus not only on the Croatian coast, but also right here in the City of Zagreb.
As Poslovni Dnevnik writes, after entering Zadar, the well known Hyatt hotel chain is now busy looking for new business opportunities across the Republic of Croatia. This includes coming to Zagreb, Vice President for Acquisitions and Development of Hyatt International LLC, Takuya Aoyama, revealed.
One of the world’s leading hotel chains entered the Croatian market for the first time in partnership with the Turkish Dogus Group, and the luxurious Hyatt Regency Zadar is currently being built on the site of the former Maraska factory in Zadar.
This hotel in the very heart of the historic core of Zadar will boast an impressive 133 accommodation units, followed by a residential part with around 200 apartments and other accompanying amenities. The value of the investment stands at a whopping 55 million euros, and the completion of the project is expected in 2024.
Takuya Aoyama, vice president for Europe, Africa and the Middle East-EAME in charge of expanding Hyatt’s portfolio of brands in the markets of Central and Eastern Europe, emphasised that Hyatt entered the project in Zadar as an operator who will manage the hotel under Hyatt’s Regency brand, and not as a mere investor.
There are 240 properties currently under Hyatt globally, and after Belgrade, it continues to expand throughout the region. Regency currently operates in Sofia, Pravec (Bulgaria), Thessaloniki (Greece), Istanbul and Izmir (Turkey) and Kotor (Montenegro). Soon, it will also be present in Novi Sad (Serbia) and Tirana (Albania).
“Dogus has very extensive knowledge of Croatia due to all of its previous investments, and we believe that their understanding of Hyatt’s brands and of the wider public will help us to enter the market and operate in the right way,” believes Aoyama, who also revealed that, “although it’s still too early to say, there’s also interest in establishing a presence in the City of Zagreb with the help of one of their premium brands”.
“The Croatian Adriatic coast could also be perfect for our all-inclusive products. We believe that with the further growth of the Croatian market, that segment will become extremely interesting for international brands,” concluded Hyatt’s Aoyama when detailing promising Hyatt Croatia plans going forward.