Cultural heritage and small gourmet producers from Croatia. In a box.
“Croatia in a Box” is a new Croatian brand launched in the form of a product line and an online store which promote cultural heritage and premium gastronomic offerings of small Croatian producers. The backbone of the project is a gift-box whose visual identity, with the slogan “So Delicious, So Croatian”, is instantly recognizable thanks to symbols such as Croatian braiding, Glagolitic alphabet, lace from the island of Pag, Sinjska Alka, cap from Šibenik… Authors of the idea are Anatolij Lazinica and Sanja Milardović Lazinica, who have made the selection of the highest-quality gourmet products made by Croatian small-scale producers. “Croatia in a Box” gives an overview of Croatian gastronomy, presented through thirteen thematically designed packages, reports Poslovni.hr on November 16, 2015.
Their online store will help promote small producers who do not have their own distribution channels for export, and they hope that the new platform will positively affect the development of their international branding and business. Both entrepreneurs are associated with food and gastronomy. The family of Sanja Milardović Lazinica has been producing the Pag cheese for generations, while Anatolij Lazinica comes from a family of olive growers from Skradin. Therefore, “Croatia in a Box” for them is primarily a passion, and only then a business venture.
The contemporary design of the gift-box has been created by Izvorka Jurić, an award-winning designer in the field of visual communication and product identity. The attractive “Croatia in a Box” gift-box can be subsequently used for storage of small items.
As the authors themselves say, there is a lack of selection and promotion of quality in the Croatian market. “That is the reason why Croatian products do not have recognizable identity and credibility in the international market. The basis of ‘Croatia in a Box’ selection is the high quality of products, and our credibility is created thanks to the products that we have chosen because we believe they can stand side by side with international competition. Our selection is adaptable, and will change in the future”, the authors said.
