The creamy cheese is popular in the whole region.
The results of the latest BRANDscore research conducted by the independent Ipsos agency have shown that Croatia’s ABC cream cheese is ranked seventh on the top brands list in the Adria region, covering the markets of Croatia, Serbia, Slovenia and Bosnia and Herzegovina, reports Agrobiz.hr on August 20, 2018.
When calculating BRANDscore results, researchers take into account different aspects of consumer relationship with the brands, including consumers’ attitude towards the brands and the emotional perception of the products in the consumer consciousness.
ABC cream cheese has been achieving excellent results in the BRANDscore research for a number of years, which confirms its focus on the needs of consumers.
Davor Bošnjaković, the director of Belje which produces the cheese, was naturally delighted with the results. “ABC cheese is one of our most important products which achieves excellent sales results both on domestic and 20 export markets. The needs of consumers in each of these markets, their emotional connectivity with the brand, and the high quality of our products are our basic strategic goals linked to the ABC brand. This year, we have expanded the ABC cheese family with two new products, and for the autumn we can announce a new taste of ABC cheese.”
ABC cheese has been produced by Belje for 38 years, according to a traditional recipe and with the traceability of production “From field to table.” Company’s milk production allows continuous quality monitoring, which means that ABC cheese is made of milk produced by some 4,000 Belje cows.
Translated from Agrobiz.hr.
