Croatian Brand of Toys Expands to a Major Retail Chain

Total Croatia News

Move over Lego, here comes Brick by Brick.

Brick by Brick, an innovative Croatian brand of toys which includes a series of educational wooden jigsaw models, managed to enter the domestic retail chain Offertissima, where its products will be available starting this week. By entering the retail chain with 46 stores, Brick by Brick, produced by Barikada company from Ivanić-Grad, has established itself as one of the most important domestic toy manufacturers which has manager to develop its product, standardize the production process and quality, and meet the demanding requirements for co-operation with retail chains, reports on November 26, 2015.

What sets Brick by Brick apart from other similar toys, including famous Lego bricks, is the fact that the elements which make their models do not have defined “correct” positions directed by a system of slots. Models made by Croatian system are built according to bricklaying principles.

While defined systems of composing elements in similar toys teach children just how to find relevant parts, Brick by Brick principle encourages children to think through and plan, with a full focus on the development of their resourcefulness, attention and creativity. Jadranko Pongrac, the creator and producer of Brick by Brick, said he was proud that Offertissima had recognized them as a serious toy producer which has a lot to offer to the market and knows how to present it.

“Offertissima supports Croatian producers for whom it is not easy to get through to retail chains, so they are mainly limited to various fairs and events, as well as smaller stores, which limits their distribution and the real market potential of their products. Brick by Brick is a unique concept of toys which, in addition to entertainment value, features a strong educational and social component, which differentiates it from most of the toys on the market”, Pongrac said. He added that the company has big plans for Brick by Brick on the Croatian market, and will soon start visiting toy fairs in Germany and Italy as well.


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