As Poslovni Dnevnik writes on the 28th of May, 2020, all of us have become caught up in a whole new era. New rules, reduced economic trends, cancelled orders. But some saw the crisis as an opportunity. Here’s the story of the Croatian company Mihokovic Metal Solutions as an example of excellent adaptation to the new situation.
The Croatian company, a metal producer called Mihokovic Metal Solutions is currently positioned as one of the leaders in the industry of metal processing and wholesale production of metal products in the Republic of Croatia. It supports various industries: transformer production, the IT and automotive industries, the marketing and fashion industries, interior and exterior furnishing, and for the last year they have been working for the needs of robotics, medicine and even the military.
The business has been growing concretely over the past 25 years, and short deadlines, many orders, and little time to develop non-profit metallurgy products have kept it away from products like the one it has now turned to amid the ongoing coronavirus crisis. The crisis that hit the whole world also made doing business difficult for this Croatian company.
”Almost 45% of our production stopped overnight. The primary focus was on the company’s survival and on job preservation. The direction in which we thought was: what can we produce in the short term that isn’t currently being covered and for which there is an obvious need in the market?’ explained Marina Mihokovic, director of marketing and sales in the company.
The answer was interesting: Metal racks for disinfectants.
With the new regulations introduced by the National Civil Protection Headquarters, all branches and premises with a large flow of people at the entrance must install disinfectants. But how exactly is up to them. This primarily regards banks, hotels, bakeries, supermarkets, cafes, and all those who want to maintain a high standard of protection for everyone present.
”We receive the largest orders from distributors and manufacturers of disinfectants and large clients who have multiple branches. We started with two key models: one you mount on the wall and one that is self standing. Through numerous collaborations, we’ve developed several models with useful accessories: we have a model with holders for masks and gloves, a model that is adapted to various sizes of antiseptic bottles, a model with a people counter and one with a temperature reader,” added Mihokovic.
Production soon boomed in Croatia, but the first orders from abroad only started recently.
”From the moment we produced the first line of racks, inquiries started coming in to us from all sides. It was clear that we needed to instantly expand the capacity of that part of production to more shifts. We’re now well-established, and we approach each client individually, adapting to their needs, their business context and the premises in which they operate,” concluded Mihokovic.
This Croatian company is a true example of quality leadership and timely adaptation to market needs, even in what is currently an unenviable, extremely difficult period for business.
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