As Poslovni Dnevnik/Lucija Spiljak writes, back in September this year, David Ackermann, the CEO of Croatian Degordian agency for digital marketing and production announced the possibility of opening new offices in international markets where their revenues grew by 180 percent and from where they’re getting more projects than ever. Some of these offices are close to home in the rest of Europe such as in the UK and Austria, but the USA has also been on their map. Their announcement came true and they have now opened their fourth office in New York.
Expansion to international markets
The Croatian Degordian agency started out twelve years ago with their first office here in the City of Zagreb. Mostar in neighbouring Bosnia and Herzegovina then soon followed, and then the Serbian capital of Belgrade was next, which “cemented” their very strong regional position, but now, they say, they are targeting the demanding American market.
Over in New York, they plan to build a customer base, expanding to the rest of the US, and produce all of their solutions offered right here in the Adriatic region. The Croatian Degordian agency also pointed out that their desire is to provide a top team of experts across the Atlantic who are confident that they can build and implement the highest quality and most complex global projects.
Their New York office will be headed by Swany Velazquez, and the idea is to create a zero point, ie a starting point for the American market. Their New York business development team will focus on developing partnerships, sales networks, networking, and client network development.
Although New York is known as the world’s most advanced market with absolutely enormous needs, Degordian believes that there are only a dozen large and serious agencies there, while others are smaller, have too few people, a very narrow range of services, and often insufficient experience and knowledge. It’s natural that they’re seeing opportunity in the Big Apple.
The Croatian Degordian agency has won the “Best Employer” award six times and they claim to have better access to talent, an extremely qualified and capable team, but also a stronger set of services. The head of the New York office and executive director for the North American market, Swany Velazquez, sees huge potential in Degordian and says she has been following it for several years now.
“I’ve always been fascinated by Degordian’s culture, talent, team and quality. I’ve been present in the US market for years now, but I don’t know when I last saw something like this. I think Degordian has huge potential both in NYC and globally. I’m really looking forward to new beginnings. We want to repeat what was done in Croatia in NYC,” said Velazquez of the move.
For more, check out Made in Croatia.
