Fantastic Growth of Croatian-made Products in Western European Countries

Lauren Simmonds

As Poslovni Dnevnik writes on the 31st of October, 2020, after taking over Adriatic taste plus, which has a well-established distribution network in Ireland, in the middle of this year, Adriatic has expanded its distribution network to the fast-growing Irish market, which is estimated to boast more than 30,000 Croats. Thanks to this business move, there will be a greater placement of Croatian-made products, not only in this country, but also in other Western European markets, according to Adriatic.

“In the first three quarters of this year, the Adriatic group recorded a growth of 40 percent, with Germany alone seeing an incredible 55 percent sales growth. Thanks to investing in the internal organisation and markets, all members of the group expect the realisation of annual sales plans for all brands at the end of this month. In the coming years, in addition to growth in the markets where we’re present, we plan to conquer the markets of France and Italy, which have not yet become widely acquainted with Croatian-made products and our offer, through their own distribution companies,” said Amir Bekic, CEO for strategic corporate development Adriatic Group.

Thanks to Adriatic’s efforts, the Irish market was flooded with products from Atlantic Grupa, Podravka, Kras, Gavrilovic, Franck and other Croatian-made products and food brands. In addition to immigrants from Croatia, and tourists who tasted Croatian-made products during the summer and are happy to look for them on the shelves of their own supermarkets, Croatian-made products satisfy even the very picky Irish because they consistently bring in new flavours and quality.

“We’re committed to working with Croatian companies in both the Irish and other EU markets. I’d especially like to highlight the successful example of joint sales growth with Atlantic Group of 32 percent this year. And with Argeta alone in Germany, we’re recording an increase in sales of over 2 million euros when compared to last year. We’re open for cooperation with all Croatian companies, which we guarantee a serious presence on prestigious European markets,” said Anel Cerimagic.

It is obvious that the European market, in addition to boasting an extremely rich offer of international products, is still looking for something indigenous and different, which is why they’re ready to taste the new offer coming from Croatia and the country’s immediate region. Croatia is recognised in Europe as a beautiful country with exceptionally well preserved nature. Its rich gastronomy is becoming more and more famous, as is the tradition of the food industry that has created some of the largest regional brands. In this wave of positive perceptions towards their country of origin, Croatian-made products also have the initial advantage of being perceived as quality. However, in an extremely competitive market, knowledge, energy and work are needed in order for products from these areas to win their place on the shelves of Western European supermarkets, and go beyond small shops with exotic ethnic products. This is exactly what Adriatic has been working on for years and represents a good ticket for Croatian and regional brands to the demanding market of a rich part of Europe.

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