As Poslovni Dnevnik/Lucija Spiljak writes, Goran Markovanovic and Mario Salai from Slavonia created the Croatian PlantOn app, which provides its customers and producers with a “garden in the palm of your hand” experience, with direct connections between the user and the grower permitted with ease.
The user of the Croatian PlantOn app is directly connected to the producer from whom they have rented the garden, while the same producer grows vegetables for the user and sends them all of the crops from their garden to their home address.
By paying for the service, the buyer provides farmers with a fixed monthly income throughout the year, and the family does not have to worry about the placement and sale of their vegetables.
“The Croatian PlantOn app also opens up new employment opportunities for local farmers, and better quality control and product quantity planning reduces the risk of overproduction, unnecessary production and food waste. When a user asks to rent a garden, they can do so even when planting has only just begun, so the crop can be already fully sold, which provides family farms with security and additional motivation, and direct delivery ensures the better hygiene and freshness of the vegetables. The PlantOn system enables income to be kept in the hands of the ”small” people, who will retain purchasing power and improve the economy of the more rural parts of Croatia,” said Markovanovic.
All activities from the field are available to tenants via the Croatian PlantOn app so they can see their garden at any time. In this way, the customer gets healthy, locally grown foods easily and they even know exactly how they’ve been grown and where they’ve come from.
As Markovanovic and Salai added, the delivery of fresh vegetables from Slavonia and Baranja gardens is possible to all parts of Croatia. They have three packages – Family (eight types of vegetables), Custom (the buyer chooses everything down to the last bit) or Business, which is intended only for business entities (this is done only with large areas with the cultivation of crops of choice). In addition to growing vegetables, the app also offers seasonal nutrition tips and different recipes.
For more, check out Made in Croatia.
