As Novac writes on the 10th of October, 2020 – Lino Lada ice cream, created in collaboration with Podravka and Ledo, won the Golden Basket (Zlatna Kosarica) for the best product in the year 2019, a prestigious annual award given by the magazine I TRGOVAC.
In the category in which there are traditionally the largest number of applicants and strong competition of top Croatian products, Lino Lada ice cream won the expert jury over with its unique taste and innovation. The Golden Basket is a new big recognition for Lino Lada ice cream, which was declared the best in the world at the International Ice Cream Consortium in Sweden last year.
”The Golden Basket for Product of the Year confirmed that, together with our partner Ledo, we’ve recognised the potential of expanding the range of Lino Lada cream spreads into new innovative categories such as impulse ice creams. In the past period, Lino Lada ice cream has achieved exceptional results and delighted consumers on both the domestic and global markets. The Lino Lada brand is once again proving to be a favourite cream spread, and winning the Golden Basket for the product of the year for the second year in a row is an additional confirmation of the quality and innovation of Podravka’s products,” said Vesna Visnic, Podravka’s Director of Kids’ Food, Sweets and Snacks.
”We’re extremely honoured to have received this award as another proof of the quality of what we do, for Lino Lada ice cream, which we made in collaboration with Podravka, which is truly the perfect partner for such an attractive and innovative product. In addition, it is a confirmation dedicated to the hard work of our employees, and especially the development team that successfully turns their creative ideas into the finest ice creams and frozen products. So, congratulations to them too! Every year we try to develop some new flavours and combinations and take a step further in the desire to innovate and enhance our creativity to meet the most diverse requirements of our customers and consumers, because they’re our number one priority. This shows that we’re succeeding in that,” said Stela Ilijas, Assistant Director of Marketing and Development.
Lino Lada ice cream was first launched on the market in April 2019. In just a few days since the launch, the first stocks were sold out, making it the most sought-after dessert in all of the Republic of Croatia, and a total of 2.8 million pieces of Lino Lada ice cream were sold on the Croatian and foreign markets last year.
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