As Marta Duic/Poslovni Dnevnik writes on the 25th of August, 2020, at the end of July, Zenja Moskaljov, the owner of the Zagreb pet shop Dog & Style, set up a vending machine in front of his store with a specific range of products for pets.
The idea developed, he revealed, at a business lunch with a friend and business partner, franchise mentor Andrija Colak, who connected him with the company Automatik servis from Buzet, which sold him a vending machine.
In this particular vending machine you can find basic products for pets – sweets, toys, daily meals, and dog waste bags that customers need on a daily basis.
”We’ve carefully studied which products sell the most when customers go for a walk with their dog or hang out for coffee at nearby cafes where pets can have fun with their treats and while our store is closed. I never dreamed that customers would like it so much. They pass, stop and take pictures, and social media was burning with positive comments after the announcement. I’m proud that this is the first such machine in Zagreb, Croatia, and in the region,” said Zenja Moskaljov.
It’s worth mentioning that the Dog & Style store offers more than a thousand items, which is the result of carefully listening to the market during seven years of operation, and today it has five employees. After five years of business, they moved to a new location in Mainz Street, where for two years now they have been offering food and equipment for dogs and cats, dog and cat grooming services and a veterinary pharmacy.
They earn additional income by holding courses for new dog groomers. Zenja Moskaljov says that Iva Antolic, his partner and associate, is responsible for the design of the complete Dog & Style brand. In addition to vending machines, their last major investment was franchising their business.
“Andrija Colak as a consultant is responsible for setting up a complete franchise project that lasted almost a year. The project of offering our own franchise has seen the light of day this summer and I can say that there are a lot of interested clients, and for several of them we’re already looking at locations in Zagreb. Through the franchise investment, we hope to significantly expand that number in the near future, both in Zagreb and in the whole of Croatia, and in a five-year cycle, within the immediate region and the EU,” Zenja Moskaljov noted.
The owner of the pet shop noted that, in every pet store, dog and cat food makes up 50 percent of the sales range, followed by sweets and equipment, then bathing and haircut services, and finally veterinary products.
“Fortunately, the company’s activities have enabled us to work during the coronavirus crisis, and we achieved a record month in sales in March. The company’s revenues are still growing from month to month, our revenue has increased by 60 percent when compared to 2019,” concluded Zenja Moskaljov.
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