Museum of Illusions Awarded Franchise Brand Leader Award 2022

Lauren Simmonds

Updated on:

Matija Habljak/PIXSELL

May the 11th, 2023 – The much loved and wildly popular Museum of Illusions, which attracts large numbers each year here in Zagreb, has been awarded the Franchise Brand Leader Award 2022.

As Poslovni Dnevnik writes, approximately 220 franchises are currently active across the Republic of Croatia in various industries, and in the last three and a half years, there has been a noticeable growth of domestic franchises. Among the names on that ever-expanding list is the Museum of Illusions, and it has been declared the winner of the Franchise of the Year 2022 Award.

The Franchise Brand Leader Award 2022 was launched last year by the Croatian Association for Franchise Business-FIP and Darko Bukovic, the director of the online radio Poslovni FM/Business FM.

The fact that there is a lot of room for the export of various kinds of Croatian franchises has been well and truly showcased by the examples of last year’s awarded car rental companies Carwiz International and Surf ‘n’ Fries, as well as this year’s main winner of the award – the Museum of Illusions.

In addition to the Franchise of the Year 2022 Award, the Museum of Illusions also received the award for the best Croatian export franchise and for the biggest export breakthrough. This particular unique museum franchise will represent the Republic of Croatia at the franchise fair in Frankfurt and will also compete for the “2023 European Franchise Award” at the end of September this year in the Belgian capital of Brussels.

Since its beginnings back in 2015, the Museum of Illusions has expanded from the City of Zagreb to more than 40 locations in 25 countries around the world. According to the plan, the office and museum will open this year in Atlanta, as well as in several other cities across the pond in the United States of America.

For more, make sure to check out our dedicated news section.


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