As Poslovni writes, the Pozega-Slavonia County is a hit among domestic and foreign guests, as confirmed by the excellent tourism results for last year. The county recorded the largest increase in the number of overnight stays, by more than 40 percent compared to the reference, in all of Croatia record 2019.
Most importantly, tourist numbers in Pozega-Slavonia County have been continuously growing. The county has for the past six years recorded double-digit growth every year, and it was chosen to host the recently held coordination of the Croatian Tourist Board with county tourist boards.
Kutjevo, the most famous wine town in Croatia, was chosen for the largest meeting of the system of tourist boards – attended by the Minister of Tourism Nikolina Brnjac, the director of the Croatian Tourist Board Kristjan Staničić, the prefect of the Pozega-Slavonia County Antonija Jozić, as well as the director of the Pozega-Slavonia County Tourist Board Maja Jakobović.
Hotels and villas are opening, the tourist offer is expanding
The great interest of tourists in the Golden Slavonia destination, which covers the entire area of Pozega-Slavonia County, has influenced investors, so some of the largest investments in tourism in the continental part of Croatia are taking place right here. For example, the construction of the Shhhuma hotel in Velika, the spa heart of Slavonia, is expected soon, and the first diffused hotel in this area, Zlatni Lug, will open in the picturesque suburbs of Pozega. Among the valuable investments are the tourist villas in Lipik, the luxurious mountain village Zvečevo na Papuk with a respectable number of villas of the highest category, the recently opened Bećarca Museum in Pleternica…
In parallel with the increase in the number of overnight stays, the number and quality of the accommodation offer is also increasing, having doubled in the last six years. Despite the fact that new accommodation facilities keep popping up, demand has continuously been higher than supply throughout Slavonia.
“Although tourism is not the primary economic goal of these regions, but an excellent addition to the quality offer, the expansion of tourist traffic will continue this year as well. In the strategic development of the destination based on the guidelines of the Sustainable Tourism Strategy of the Republic of Croatia until 2030, which focuses on green transformation and quality, we are continuing with last year’s successful projects, but also launching new ones,” points out Maja Jakobović, director of Pozega-Slavonia County Tourist Board.
Last year, the County Tourist Board presented an original shift in eno-gastronomy through the direct improvement of the destination’s quality with the Zlatna Slavonija Eno&Gastro project, which tourism experts described as an excellent example of how to strategically develop a destination.
“And in 2023, we will continue with new challenges in the eno-gastro offer and we will not stop only at the food and drink offer. Among our new projects is the Zlatna Slavonija Outdoor, which will highlight and promote all the activities that this “hilly” part of Slavonia offers. The destination brand Zlatna Slavonija will be present through all the activities this year, and we will tie our slogan to all the sub-brands in order to complete the story”, says the director of Pozega-Slavonia County Tourist Board, inviting travel lovers to explore and experience the natural beauty, cultural sights and the ultimate wine and gourmet experience of Golden Slavonia.
This Slavonian county is confirmation that systematic, multi-year and quality-oriented work definitely produces results.
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