Today in Zagreb, the leaders of the Croatian Football Federation, Hrvatski Telekom, and SuperSport signed an agreement on television and marketing rights for matches under the auspices of the Croatian Football Federation, announced HNS.
The contract signing ceremony by which Hrvatski Telekom became the owner of television and SuperSport marketing rights for matches owned by the Croatian Football Federation was organized in the Opera Hall of the Westin Hotel in Zagreb. Contracts run from the beginning of the 2022/23 competition year until the end of the 2025/26 competition year.
It is the most valuable agreement for television and marketing rights in the history of domestic club football. During the four contracted years, Hrvatski Telekom will invest EUR 36 million for television rights, while SuperSport will invest a total of EUR 8 million for marketing and betting rights. The Croatian Football Federation has thus provided 44 million euros in four years for domestic football.
“I thank the present management of Hrvatski Telekom and SuperSport for their trust and the respect they have shown for such a significant investment in domestic football. We are especially pleased to sign such vital contracts with companies that are proven friends and partners of Croatian football, which gives us additional faith that together, we will make our First League but also other competitions even stronger, more attractive, and better.
It is unnecessary to emphasize how much these funds will mean for our first leagues and other clubs in Croatia – this is the most crucial contract related to domestic club football in history and confirms its market value. I am sure that this value will continue to grow thanks to this agreement and that this significant investment will pay off for our partners as well,” said HNS President Marijan Kustić.
“I am delighted to continue our long-term cooperation with HNS. We always strive to provide our customers with the best sports content, and Croatian football falls into that category because it is about content close to the fans of all Croatian clubs. With our renewed four-year partnership with HNS, we are laying the foundations for the further development of Croatian football clubs, to enjoy even more competitive competition and better matches in production and on the leading pay-TV platform in Croatia,” said the President of the Management Board of Hrvatski Telekom Kostas Nebis, while the member of the Management Board Nataša Rapaić added:
“Croatia is a sports nation in which football has a special status and significance, and the Croatian Football League has never been so interesting. We are pleased that HT can convey this excitement and positive emotions to the Croatian audience. We stand for these values as a company – connectivity, positivity, and creating new opportunities.”
SuperSport has become the owner of marketing and betting rights, and satisfaction with the signed contract was expressed by a member of the SuperSport Management Board, Goran Đurić:
“We are proud that SuperSport has become a direct partner of Croatian football, in which we have invested significantly before. I believe we all agree that our football league has never been more interesting, and we are convinced that this agreement will allow further development of clubs and domestic competitions. We trust HNS, and we are looking forward to working with the Federation and Hrvatski Telekom on the further marketing, commercial, and media development of domestic football.”
“Football is the most popular, important, and most-watched sport in Croatia. The First League is equally watched and important to both spectators and our players as the strongest football competitions in the world, such as the Champions League. That is why we are thrilled that today we signed such a valuable contract that will enable our football to continue to grow, which is visible by all criteria. We are proud to provide our players with the highest quality content as market leaders,” added SuperSport Board Member Radim Haluza.
“For HNS, and especially Croatian clubs, the contract we signed today is truly of historical importance. I want to thank our partners, Hrvatski Telekom and SuperSport, for their trust and congratulate all clubs that have raised the level of quality and the curiosity of the competition to the level that we can sign a contract like this. An important role in increasing the league’s attractiveness was played by HNS’s first league turf project, which shows that for all of us – clubs, federations, and local communities – further development of stadium infrastructure should be a strategic determinant so that the value of our ‘product’ continues to grow,” HNS Executive Director Tomislav Svetina emphasized.
After signing the contract, the leaders of HNS handed over one home and one reserve jersey of the 2018 World Cup finalists to the leaders of Hrvatski Telekom and SuperSport with the numbers 2022 and 2026, which together show the duration of the contract signed today.
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