32nd Plava Laguna Croatia Open Umag Brings Best of Tennis to Istria in July

Daniela Rogulj

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Plava Laguna Croatia Open Umag
Plava Laguna Croatia Open Umag

Top tennis, an attractive music program, excellent culinary delights, and the great promotion of Umag, Istria, and Croatian tourism – all this will mark the 32nd edition of the Plava Laguna Croatia Open Umag tournament, which will be held this season from July 22 to 31, reports HTS. This is guaranteed by some of the best tennis players in the world, such as Spaniard Carlos Alcaraz, Italian Jannik Sinner, Georgian Nikoloz Basilashvili, Dane Holger Rune, and Croatian representative Borna Ćorić, whose arrival was announced at a press conference held in Zagreb.

“With such a stellar line-up of players on the list of registered participants, we can say that a top tennis event awaits us in Umag. Carlos Alcaraz is the biggest tennis story of today when talking about young players who should have a great career ahead of them, and Jannik Sinner and Holger Rune go with him in the same sentence. So we will have three of today’s biggest young stars at the tournament but at the same time players who are already doing great things in professional tennis. There is also Georgian tennis player Basilashvili, last year’s Indian Wells finalist, the ever-improving Argentinian Sebastian Baez, the winner of Umag in 2016, Italian Fabio Fognini, and of course, Croatia’s Davis Cup representative Borna Ćorić. Borna will receive an invitation to the main tournament, and Umag is very important to him after returning from injury. He recently won the ATP Challenger in Parma, which shows that he is returning to his old form, so we believe he will be among the main candidates for a top result in Stella Maris. Together, we can announce a fantastic tournament,” said tournament director Tomislav Poljak.

The Umag ATP tournament will be a great link between sports and tourism again this year, with a live broadcast in more than 140 countries worldwide. This makes it an excellent tennis event and an important promotional one.

“The Umag ATP tournament is one of the longest-running major events in Croatia that combines tourism and sport. Being part of the ATP tournament is no small thing, and we are proud to have such a tournament in Croatia. On the other hand, large sporting events are also the reason for visiting the destination, and we believe that Umag and this tournament bring Istria and Croatia additional promotion worldwide. That’s why the Ministry of Tourism and Sports stands by this tournament, and we will continue to nurture cooperation for such a big event,” said Josip Pavić, special advisor to the Minister of Tourism and Sports.

Dubravko Šimenc, a specialist for the Croatian Tourist Board’s marketing projects, agreed.

“This is precisely the backbone of our cooperation with the organizers of the tournament because basic tourist products, such as the sun and the sea, are no longer a sufficient motive for coming to a destination, but we must all work together continuously to create and market competitive tourist experiences, and Plava Laguna Croatia Open Umag, as the oldest tennis tournament in Croatia, is certainly one of them.”

This year, Umag will also be the center of tennis where, in addition to the players in the main tournament, 600 recreational players will compete in side tournaments such as the traditional VIP tournament, the HEPi tournament, the Umag Stars Open, and the third ITF wheelchair tennis tournament. It continues with the Road to Umag, a series of tournaments around Croatia that has its final at the Umag tournament. Furthermore, this year’s ATP Umag edition will, for the first time, provide all tournament enthusiasts with a fully digital experience through the official WhatsApp chatbot provided by Vodnja’s Infobip, the leading IT company in the region and the tournament’s technology partner. Through the WhatsApp chatbot, visitors will receive the necessary information about the tournament and the players and a variety of video content. In addition, they will have the opportunity to buy tickets, participate in prize quizzes, and more.

You can follow the news about the tournament at www.croatiaopen.hr

To read more about sports in Croatia, follow TCN’s dedicated page.


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