Plava Laguna Croatia Open Umag Awarded Best Sporting Event in Istria

Daniela Rogulj

December 18, 2019 – The Plava Laguna Croatia Open Umag was awarded the Golden Goat (Zlatna koza) – Capra d’oro, the annual award of the Istria County Tourist Board as the most successful sporting event.

HRTurizam writes that these are awards given to an individual or group for their outstanding contribution in the field of marketing activities in tourism in Istria, especially in the field of product promotion and tourism promotion for activities, products and projects in the area of Istria County.

“The ATP Croatia Open is an event that has made Croatia, Istria and Umag recognized worldwide. It is a strong brand that symbolizes the values promoted by the Istria County Tourist Board, namely lifestyle, dynamism, innovation, gastronomy and quality. This award is more than deserved, because everyone cannot survive in all circumstances and maintain such a level of organization for thirty years in a row, therefore, sincere congratulations to all who contributed to it,” said Denis Ivošević, director of the Istria County Tourist Board, at the award ceremony.

The award was received on behalf of the Plava Laguna Croatia Open Umag by Arlen Brozić, director of the Executive Board of the tournament, along with Vili Bassanese, Mayor of the City of Umag and Milovan Popović, Director of the Umag Tourist Board.

“We are extremely honored to have been awarded this recognition. ATP Umag has contributed to the development of Croatian tennis and the promotion of Croatian tourism from the very beginning, and in 30 years has confirmed its strong position as a promoter of sports, as well as of Umag, Istria and Croatia. With ten days of tennis, music, and gourmet programs, ATP Umag is a successful tourist story that is broadcast through TV matches in 100 countries around the world,” said Arlen Brozić, Executive Director of Plava Laguna Croatia Open Umag Executive Board.

The Plava Laguna Croatia Open Umag is one of the most important international events in Croatia, which greatly enhances the tourist offer of Umag, Istria and Croatia.

For 30 years, Umag has been transformed into a center of top-class tennis, great exhibitions, exciting entertainment and exceptional gourmet offerings, providing visitors with an unforgettable experience. Continuous investment in the quality and diversity of the program results in attracting an increasing number of guests from around the world, as well as a growing number of international and domestic media.

“The Plava Laguna Croatia Open Umag is an icon of Umag, promoting quality sport, top quality entertainment and a world-renowned gourmet offer – the ‘ingredients’ that define the town. This year is significant for Umag. The city, which was named the European City of Sport last year, was the proud host of the 30th edition of this renowned tennis spectacle this year. It is a great honor for me as Mayor of Umag, that for 30 years, the ATP Croatia Open has been promoting our city and homeland as a tourist and sporting destination around the world, and this laudable award, the Golden Goat presented to us today, is proof that we are on the right path to persevere and will be better every year,” said Vili Bassanese, Mayor of the City of Umag.

Milovan Popović, Director of the Umag Tourist Board, added that the Plava Laguna Croatia Open Umag has been bringing top tennis players to Umag for 30 years, contributing to the promotion of the destination all over the world, and therefore can be considered as their ambassadors. 

“In addition, during the tournament, which spans more than ten days in Umag, there are almost 500 journalists from Croatia, the region and the world who broadcast news from Umag daily. It is indisputable, therefore, that the influence of our tournament has ranked Umag, and thus Istria, as a recognizable destination ideal for sports, vacations and fun over the last 30 years,” Popović concluded.

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