We Are All One Family: HNS Launches Campaign against Discrimination

Daniela Rogulj

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The Croatian Football Federation presented the promotional campaign “We Are All One Family,” which sends a strong message that all forms of discrimination in football are unacceptable.

Players of all ten clubs in the SuperSport Croatian Football League and NK Parag, including members of the Roma national minority, are featured in three videos. In addition to Croatia national team members Dominik Livaković, Bruno Petković, Mislav Oršić, Lovro Kalinić, Marko Livaja, Ivica Ivušić, and Nediljko Labrović, the videos feature players of all 32 nationalities who play in SuperSport HNL. Each of them sends a simple and powerful message in their language:

“We are all one family.”


The campaign is the result of a joint session of the Professional Football Commission and the HNS Security Commission held at the beginning of October, in which all SuperSport HNL clubs participated and at which the Croatian Football Federation warned of an increase in the number of discriminatory messages as well as hate speech in the stands. At the same time, the Federation presented its decision that the financial resources collected from club fines for racism and other forms of discrimination would be used to benefit projects that prevent this unacceptable behavior.


“I am happy about the excellent cooperation of all the clubs and the Federation in this project, which is the best confirmation that there is a unified attitude in the football family that racism and all forms of discrimination in our stadiums are unacceptable. I thank the clubs and players who showed by their example that there is no place for racism in Croatia and discrimination regardless of racial, ethnic, religious, national or any other affiliation,” said HNS president Marijan Kustić.


“Getting out of the football framework and cooperating with the scientific community is the strategic goal of the Federation. We thank the Faculty of Education and Rehabilitation, whose professional and scientific contribution helped create this preventive video campaign adapted to the widest population. The youngest people, who this video will reach, will see it via digital platforms and social networks and will have a positive impact on them with a special emphasis on accepting diversity,” said Jurica Jurjević, head of prevention, security, and integrity.

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