Mediatoolkit announces data about the number of mentions of Croatia in international media.
The victory of the Croatian national team against Russia has brought more mentions of Croatia in international media than the last three years put together, reports poslovniplus.com on July 10, 2018.
With its win over Russia, the Croatian national team has brought better promotion to the country than any paid campaign could ever have, and the media interest in Croatia’s team is enormous.
Mediatoolkit has announced that the Croatian team was mentioned in foreign media 118,482 times on the day of the match against Russia. This is huge publicity that will certainly help to promote Croatia.
Numbers connected with the World Cup are enormous, and it should be noted that the Croatian economy is expected to earn more than two billion kuna due to the success of the national team. The visibility in the international media has been increased and potential new tourists have been attracted to the country. We should also not forget a 20% increase in the sales of TV sets, a 10% increase in beer sales…
These numbers clearly show how much sport can contribute to the economy, and it should be noted that the number of media mentions will increase even further in the future since Croatia will play in the semi-finals and is currently among the four best teams in the world.
One of the most interesting marketing campaigns after the win against Russia has been presented by the team from Pipi. They have become a brand from whom such creative and interesting campaigns are expected.
It will be interesting to see whether the pharmaceutical industry will get involved in the football craze since, after all these matches and dramatic penalty shootouts, we definitely all need some anti-anxiety pills. This is the perfect time for them.
